Professional Brand Style Guide Services by The Creative Collective
A well-crafted style guide is essential for any business or organisation looking to maintain a consistent and professional image across all platforms.
At The Creative Collective, we specialise in creating style guides that define your brand’s visual and verbal identity, ensuring consistency in how your brand is presented to the world.
Ready to create or update one?
What is a Brand Style Guide?
Brand Guidelines, also known as Brand Identity Guides, Brand Standards Manual, Brand Books, Brand Manual, Visual Identity Guide, Brand Consistency Guides, Corporate Identity Guidelines and Visual Style Guides are a crucial document that outlines the rules and standards for how your brand should be represented. It includes detailed guidelines on your brand’s logo usage, colour palette, typography, imagery, tone of voice, and more.
Whether you’re a small business developing a brand for the first time or a large corporation looking to update your existing guidelines, Brand Guidelines ensure that your brand remains cohesive and recognisable across all marketing materials.
Why You Need One…
A style guide is not just a document—it’s a vital tool for maintaining the integrity of your brand. Here’s why having a well-defined brand identity is important:
Flexibility: Allow your brand to evolve over time while maintaining a consistent identity across all channels.
Consistency: Ensure that every piece of content, from your website to your business cards, adheres to the same visual and messaging standards.
Professionalism: Present a polished and unified brand image that builds trust and credibility with your audience.
Efficiency: Streamline the design and content creation process by providing clear guidelines to your team and external partners.
Our Style Guide Services
At The Creative Collective, we offer both package and tailored (custom) brand style guide services to meet the unique needs of your business or organisation.
Whether you’re starting from scratch or looking to refine an existing brand, our team of experienced designers and brand strategists will work closely with you to develop a guide that perfectly reflects your brand’s identity.
See our brand style guide packages below, or contact us if you require a custom brand style guide.
All of our brand style guides cover colour schemes and typography/fonts, and our more solid brand style guides include detailed guidelines for multiple departments, sub-brands, and global markets, ensuring consistency across a diverse range of materials.
Why Choose Us?
Expertise: With years of experience in brand strategy and branding, we have the knowledge and creativity to create brand style guides that will work for your team, and stand the test of time.
Packages or Custom: We understand that you may have stock standard requirements, or unique requirements, and we are happy to be flexible and offer customised brand style guide services that meet the specific needs of your business.
Collaborative Approach: We work closely with you to understand your brand and add value by giving our professional advice on everything from colour and font selection to tone of voie and more, ensuring that the final brand style guide accurately reflects your identity.
FAQ’s
Let’s chat about your project
Choose your Brand Style Guides package
Starter Brand Style Guide
From $1,200 + GST
Briefing – can be conducted in person where geography permits or online
Preparation of a 1-3 page brand style guide which includes guidelines for:
Finalised logo
Logo variations
Minimum size
Fonts used
Colour palette with break downs (PMS*, CMYK, RGB & HEX)
Supplied in PDF format
Also includes reviewing work / quality assurance / proofreading + project management
Solid Brand Style Guide
From $3,200 + GST
Briefing – can be conducted in person where geography permits or online
Preparation of up to a 12-page brand style guide which includes guidelines for:
Finalised logo
Logo variations
Minimum size
Fonts used
Colour palette with break downs (PMS*, CMYK, RGB & HEX)
Minimum clear space
Incorrect use
Supporting graphic elements
Example applications: stationery, signage, clothing
Supplied in PDF format
Also includes reviewing work / quality assurance / proofreading + project management
Serious Brand Style Guide
From $5,000 + GST
Briefing – can be conducted in person where geography permits or online
Preparation of up to a 20-page brand style guide which includes guidelines for:
Finalised logo
Logo variations
Minimum size
Fonts used
Colour palette with break downs (PMS*, CMYK, RGB & HEX)
Minimum clear space
Incorrect use
Supporting graphic elements
Social media icons
Example applications: Stationery, signage, clothing
Brand photography style
Brand key messaging statements
Supplied in PDF format
Also includes reviewing work / quality assurance / proofreading + project management
NOTES: - Should additional rounds of concepts and amendments be required, this is subject to additional charges. - This does not include artwork for applications. - Separate quotations will be provided for all marketing collateral. - Does not include development of any logo/brand or other design work. - If specific fonts are required for the project, any applicable licensing fees will be passed on at the time of purchase to ensure compliance. - Brand style guide is designed in Adobe InDesign and provided as a PDF suitable for online or print use. - *PMS colour selections are available at an additional cost.
Brand Style Guides Case Studies
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Hear from our Brand Style Guides Customers
A big thanks to Katrina and the team at The Creative Collective. They designed everything from our logo and brand identity, right through to stationary, social pages and our website. We are really excited with the results and we have nothing but praise for the team. We highly recommend their services. Thanks again from Braeside Wealth
Braeside Wealth
Very fortunate to work with such an incredible team. The Creative Collective exceeded my expectations. Thank you for for such a great experience.
Supportivity
The Creative Collective team developed a marketing strategy, re-branding and new website for our small business. A great team of marketing specialists who leverage their expertise to deliver the outcomes you are looking for. I highly recommend them for all your marketing requirements.