Childcare Marketing That Will Boost Enrolments
Interested in working with a childcare marketing company that knows the ins and outs of the industry? Let’s chat!
Grow Your Childcare Business Quickly and Efficiently
Promoting a new childcare centre or boosting enrolments and recruitment for an existing one generally requires a comprehensive approach involving quality branding, digital marketing, local advertising, public relations, and content marketing. By investing in these childcare marketing activities, you can establish a strong brand presence in your local community, attract new families, and position your childcare centre as a trusted and valued service.
Different childcare centres, including day care and early childhood centres, specialise in various areas to meet the diverse needs of children and their families. These specialisations range from educational philosophies and language immersion to special needs support and flexible care options. As a childcare marketing company, we work with a wide array of childcare centres. Some are independent start-ups with a single location, while others have recently taken over a previous daycare centre and are looking to rebrand. Additionally, we support centres with ambitious growth plans, operating multiple locations and planning for more.
Whatever your situation, we can help you design a bespoke childcare marketing strategy. Our team of marketing specialists are not only experienced professionals but also parents who understand the importance of finding a childcare centre that suits the child and supports the family.
Whether your marketing goals are to build your brand, drive enrolments, ramp up recruitment, or improve your collateral for your childcare centre, our childcare marketing company is here to help. Let us assist you in achieving your objectives with our expert childcare marketing services.
Interested in finding out more?
A Genuine Care Factor for our Clients
At The Creative Collective, we understand how the childcare industry varies from other businesses and how personal the relationships you form with the families you care for are. At our agency we have similar philosophies, and genuinely seek to build lasting relationships with our clients, whatever their industry.
Many childcare centre’s start their engagement with us by taking part in a marketing strategy. This gives us time to gain a better understanding of your centre’s goals and target audience/s. We’ll seek to understand what marketing assets you do have and what state they are in i.e. brand, website, database, social media channels etc. and what marketing activities you are already doing and what marketing budget you are already spending. We’ll then provide a full marketing plan to determine the next steps.
Other childcare centres know exactly what they need in terms of marketing, so they will ask us for specific quotes. Below we frequently recommend, or which are asked of us by childcare companies in terms of their marketing.
Day Care Centre Marketing Collateral
Producing some print collateral that you distribute at key locations in your area, plus have available to give out to existing families to refer would be advisable.
Locations to place the posters include:
- Family restaurants
- Indoor play centres
- Supermarket notice boards
- School notice boards
- Community Centres
- Churches
If we were to produce these and you were to distribute these yourself there would be no distribution cost. Otherwise we can arrange distribution to set postcodes around Australia.
Cinema Advertising
Cinema advertising is a medium that doesn’t compete for audience attention on any level. It captures audiences in an environment that they have paid to be in, with minimal distractions, allowing for your message to leave a lasting impression.
Cinema advertising can be especially effective for local businesses to reach their audience as most movie goers live within 10km radius of the theatre, and can be defined by the genre of the film they’re watching.
Radio Advertising for Childcare Centres
Radio advertising is one of the most effective forms of advertising available. However, the cost of reaching a targeted audience will vary depending on how long the ad is, what time the ad plays and what day of the week it is played.
The average radio ad is 30 seconds long, but it’s possible to buy 15 second ads, 60 second ads or even 90 second ads. For smaller markets, you can expect to spend about $900 a week for a typical 30 second ad schedule and $8,000 a week in larger markets such as Sydney and Melbourne.
Typically, you will pay more for an ad that plays during the morning breakfast or afternoon drive programs than you would for ads that play during the mid-morning, afternoon or overnight hours. On average, you should expect to pay about $20 to reach 1,000 listeners during peak times of the day and closer to $10 or $15 during off-peak hours.
The cost of advertising will generally be higher on Tuesday, Wednesday and Thursday and is often lower during the weekend.
Like any other forms of advertising, the cost of radio advertising depends mostly on when the advertisements are aired and how many schedules are purchased.
School Newsletters
Associating your brand with local schools is also an excellent way to improve, or solidify your standing within the parent community of your area.
Schoolzine manages advertising in school newsletters for thousands of schools across Australia and New Zealand. Our newsletters receive millions of views per year from parents, students and other community members.
Advertising spaces are available in three sizes, ensuring an option for budgets of all sizes. Supply your own artwork, or let Schoolzine provide you with a complimentary Ad design.
Referral Program
Implement a referral program where existing parents can receive incentives for referring new families to your child care centre. This can be a discount on tuition fees or other rewards.
Social Media Outreach
Sharing your page posts into community groups on Facebook is a good way to build up your profile. Many of these groups are highly engaged and will tag friends in who are looking for day care spots.
Childcare Marketing Strategy
In the competitive world of childcare, standing out from the crowd is key. A creative childcare marketing strategy can be the difference between attracting new families and struggling to fill vacancies. This goes beyond traditional flyers and website listings. Consider utilising social media platforms to showcase your unique environment and approach to early learning. Engaging content, parent testimonials, and highlighting your centre’s fun activities can capture attention and spark interest.
Daycare Logo
A logo is more than just an image – it’s a visual representation of your daycare’s philosophy and a first impression for potential parents. A daycare logo should be inviting and playful and should instil trust. Consider incorporating elements that reflect your approaches to early learning, such as colourful shapes, happy animals, or children engaged in activities. Simplicity and readability are key – a too-busy or complex logo won’t translate well across different mediums. Choosing the right colours is also important. Bright and cheerful hues can evoke a sense of fun and learning, while softer tones may convey a more nurturing environment.
Childcare Website
A successful childcare website should be informative, engaging, and user-friendly, making it a breeze for busy parents to learn everything they need in a click. Think crystal-clear information: Easy-to-find details about your programs, approach to early learning, staff qualifications, and the enrollment process. Showcase your vibrant centre: High-quality photos and videos that capture the warmth and the fun can do wonders for attracting families. Engage and inform: Regularly updated blog posts, testimonials, and event calendars keep parents coming back for more. Don’t forget a mobile-friendly design for on-the-go parents.
Childcare SEO
By optimising your website with relevant keywords for childcare services in your area, you’ll climb the search engine rankings and land in front of the right families. Think “preschool near me” or “Sydney daycare” – these are the golden phrases that can unlock a wave of new enrollments. Ready to harness the power of SEO and attract families searching for childcare? We can help you develop a targeted strategy to boost your online presence.
Childcare Social Media
Social media for childcare centres is a great way to connect with current and prospective parents. Advertising on Meta (Facebook & Instagram) with a target audience of your local area + parents of children aged 0-5 years and/or grandparents will help you build awareness, drive traffic and get people to an open day. Showcase your centre’s unique personality and daily activities. Share heartwarming photos of playtime, post insightful articles about early learning, and run interactive polls to spark conversation with parents. Social media builds trust and fosters a sense of community, making your daycare the go-to choice for local families.
Childcare digital marketing
Advertising on Google or Meta with relevant keywords your potential target market may be searching such as ‘daycare near me’ +’day care centre + your location’, will help you be found at the top of Google and not pay a cent unless they click. This will help build awareness, drive traffic and get people to enquire.
Making sure you then have relevant web pages to drive to will ensure you have the best chance of conversion. By showcasing your centre’s unique offerings, fostering connections with parents, and ensuring you’re easily discoverable online, you can turn the digital landscape into your greatest marketing asset.
FAQ’s
Working with childcare businesses to achieve their marketing goals
If you have further questions or require assistance with your childcare business’ marketing efforts, please feel free to reach out to our experts. We’re here to help you effectively communicate with your community and achieve your public service objectives.
Hear from our Customers
They did a wonderful job with my website. It’s exactly what I envisaged. They have great platforms for communication during the design and polishing process and did a great handover at the end. Highly recommend.
Dr Afsana Hasan
We recently had Yvette present at our annual conference for independent pet store owners and our industry suppliers, and the feedback from attendees was outstanding.
Yvette has an incredible ability to communicate her message in a way that is engaging, practical and easy to understand. Her preparation, professionalism and delivery truly set her apart from many keynote speakers we’ve had over the years.
The session was uplifting, inspiring and packed with actionable advice that delegates could immediately take back to their businesses. Yvette broke down what can often seem like overwhelming topics into simple, achievable steps that everyone could follow with confidence.
Thank you, Yvette, for such a fantastic presentation. I wouldn’t hesitate to recommend you to any organisation looking for a knowledgeable, engaging and genuinely impactful speaker.
Just For Pets
Kat was fabulous – flexible and willing to adapt as needed on the day especially because we all had different reasons for wanting the training. Lots of useful information and tips and then she followed up with information from questions that were raised on the day. Would definitely recommend Creative Collective for anyone wanting to improve their understanding and use of AI
Deaf Blind
Kat recently ran an AI training session in our team and it landed really well.
The group came in with mixed levels of familiarity, mostly beginners, and she pitched it perfectly: practical takeaways, and warm enough that nobody felt out of their depth.
Her industry insight came through clearly without ever tipping into lecture mode. The team finished the session with tools they could use straight away.
Would more than recommend Kat and The Creative Collective to anyone looking at AI training for their team.
Community Disability Alliance Hunter
We used Creative Collective to train our social media team, very helpful and much appreciated.
The Hummingbird Centre
The Creative Collective have been a fantastic support to TBCG, assisting with both our social media messaging and the administrative side of content management. The team is strategic, organised, responsive, and truly understands the importance of clear, respectful communication in the charity sector. We highly recommend them as a trusted social media partner.
The Brain Cancer Group
I’ve had the pleasure of working with the team at Creative Collective and they are fantastic to work with. The team is very professional, collaborative, and consistently delivers high-quality results. I would highly recommend them for any business looking for expert marketing support.
Nutrisoy
Jake and Yvette were both lovely to work with. Even though we had small advertising requirements we were never treated as a “small” job. We really appreciated all the help getting our ads up and running and reporting back on them very efficiently. The team always had solutions and alternatives to help keep us moving along – much appreciated!
Strathbogie Shire Council
The Creative Collective worked with us to develop a LinkedIn campaign to launch our new Greater Whitsunday BioVision website. Their expertise were invaluable in reaching a broad international investor market which we would otherwise have been unable to reach. Marcie and Myles were responsive to requests and clearly had strong knowledge and understanding in social media and marketing. I would highly recommend The Creative Collective and wouldn’t hesitate to engage them again.
Greater Whitsunday Alliance
The Creative Collective built my QSPro website and did an awesome job. The team was easy to work with, kept me updated the whole way through, and really understood what I needed. The site looks professional, works smoothly, and I’ve already had great feedback from clients. Highly recommend them!
QSPro
Over the months I’ve been working with Yvette from the Creative Collective I’ve found her to be the utmost professionalism and knowledge in areas of marketing I had no idea even existed!
Thanks for all of your help with Meta and so much more. I now have such a better understanding and am way more equipped to run and monitor my own ads.
H for Healing
Yvette came to our studio and did a workshop on Meta Ads & WOW! SO real, so informative, so much information. 100% recommend her & The Creative Collective. Can’t wait to action what she taught us.
Females Doing Cool Shit
Yvette and the team nailed our brand and marketing strategy. They really took the time to understand who we are as co-founders, and what the drivers behind our brand are. Yvette’s ability to capture that and put it into an easy to understand and clear brand direction was exactly what we needed. Very much looking forward to seeing our new branding come to life – thanks for the incredible work so far Creative Collective team!
The Happychondriac Society
We have had the pleasure of working with The Creative Collective over the past 8 months. The support from Yvette and team has been terrific, be it communications, marketing, social media and offering strategic direction, we have been thrilled with their support. Highly recommend them to any business.
Yarra Ranges Kindergartens Inc
We engaged The Creative Collective to improve communication, build internal capability, and support our team with proactive and reactive media relations. This involved the development of a comprehensive PR and engagement strategy, creation of clear messaging frameworks, and delivery of training to lift internal confidence in managing public communication. We found Yvette and the team to be highly professional, insightful and supportive and would recommend The Creative Collective to any organisation requiring PR and communications support.
Upper Hunter Shire Council
Our start up has engaged TCC to refresh our branding, unify our various marketing plans into one unified strategy to create a clear, central point of focus and direction for all marketing efforts and we are now embarking with Google and Social Media campaign management. Having dealt previously with small scale business for original documents and branding, I can definitely say TCC is next level. The expertise that the team has not only in output, but to help me understand how to better position the Brand for the look, feel and target audience has been invaluable.
Platinum Home Maintenance
Yvette Adams from The Training Collective delivered an outstanding one-day training on AI and Social Media for our TAFE QLD graphic design educators. Her session was engaging, practical, and packed with real-world tools and insights. Yvette’s energy and expertise made complex topics easy to grasp, and we left feeling inspired and ready to apply what we learned. Highly recommended! Yvette Adams from The Training Collective delivered an outstanding one-day training on AI and Social Media for our TAFE QLD graphic design educators. Her session was engaging, practical, and packed with real-world tools and insights. Yvette’s energy and expertise made complex topics easy to grasp, and we left feeling inspired and ready to apply what we learned. Highly recommended!
TAFE QLD
Katrina was generous with her time and was able to understand my business quickly and provide robust advice. She was also able to meet me at my level of understanding and further develop it. I’m looking forward to reaching out to the Creative Collective team again!
Apt Lab Education
As Course Coordinator of MKTG7961 Agribusiness Marketing at the School of Agriculture and Food Sustainability at the University of Queensland, I sincerely thank Yvette Adams, Founder and Partner of the Creative Collective, for her fascinating guest lecture on “Marketing in Agribusiness: Strategies, Challenges & Future Trends”. Yvette brought real-world insights and energy that deeply resonated with our Master of Agribusiness students. Her expertise in digital marketing and branding, tailored to the agri-food sector, sparked lively discussion and inspired fresh thinking. We are incredibly grateful for her in-kind contribution and generous support in nurturing the next generation of agribusiness leaders. Her engagement exemplifies the powerful impact of industry-academic collaboration. Thank you, Yvette!
University of Queensland’s School of Agriculture and Food Sustainability
Engaging and very informative workshop with Yvette Adams/ Creative Collective. Really enjoyed the content, knowledge and expertise of the presenter. The interactive and dynamic sessions including real world industry knowledge and practical examples were extremely useful and helpful in relation to the subject content covered. Highly recommended.- Thanks for a great learning experience.