Get Organised With a Professional Content Plan
Content strategy and planning services that connect to real business outcomes
Our content plan packages provide a structured approach to content creation – giving businesses a clear roadmap for their content marketing efforts. This isn’t just a social media calendar. Our content plans cover all facets of content including blogs, email marketing, videos and more, serving as a comprehensive strategy for either your team or ours to roll out consistent, professional content.
Giving serious consideration to your content strategy and creating a proper content plan means you’ll be more efficient, more effective and more consistent with your content marketing.
Content without strategy is just noise
The internet is flooded with content. Blog posts, social media, emails, videos – the volume is overwhelming and the quality often indistinguishable. The businesses that cut through aren’t producing the most content. They’re producing the most strategically relevant content, consistently.
Why having a content plan matters
- Strategic alignment: A content plan ensures every piece of content supports your broader marketing and business objectives
- Regular publishing: Provides a roadmap for consistent content creation and distribution – keeping your audience informed and engaged
- Resource allocation: Helps allocate resources efficiently, reducing redundancy and improving team coordination
- Proactive planning: Enables planning for seasonal trends, industry changes and emerging opportunities
- Stand out: A robust content strategy can differentiate your brand by showcasing unique perspectives and expertise
- Thought leadership: Consistently producing valuable content positions your brand as an authority in your industry
- SEO: An effective content strategy ensures relevant content is optimised for search engines – improving visibility and driving organic traffic
Deep audience insights before we plan a single piece
Research drives every recommendation we make
During content plan development we review who is already on your database, on your social channels and visiting your website. We look at which posts, videos and previous emails or blogs have resonated best – analysing the nature, format and frequency of what has worked. These insights allow us to provide strategic recommendations grounded in your actual audience data, not assumptions.
Industry-specific insights and a holistic approach
Plans built for your industry, your team and your assets
We understand the nuances of different industries – creating tailored plans that account for the assets you have available, the timeframes and skill sets of your team, and what will be most effective for your specific market. Our content strategy sessions produce comprehensive, multi-tab content plan spreadsheets covering all aspects – so your team, or ours, can execute with ease.
Proven content plan templates
Tried, tested and refined across hundreds of Australian businesses
We provide structured content calendars that outline what content to create, when to publish it and on which platforms – ensuring consistency and regularity in your content delivery. These formats are proven with our clients and refined over years of practical use.
Why Choose TCC for Content Planning
TCC has created content strategies and plans across virtually every industry in Australia. Our team of seasoned content strategists and marketing professionals brings deep knowledge and practical experience to every engagement. We can plan, implement or support your team – whatever level of involvement works best for you.
FAQ’s
Choose your Content Plans package
Starter Content Plan
From $1500 + GST
- Initial briefing session (objectives, target market, messaging, content pillars)
- Keyword research on topics related to your offering
- Review of current social media channels, email system and blog (where relevant)
- Starter Content Planner (multi-tab spreadsheet) including:
- Email Broadcast Plan: 1 email topic per month with suggested themes and frequency
- Social Media Content Plan: 12 posts per month with suggested themes and posting schedule
- Blog Content Plan: 2 blog topics per month with suggested keywords and posting schedule
- Walkthrough of draft plan for approval (up to 1 round of changes)
- Social Media template, Blog Template and Email Broadcast template for your future use
Standard Content Plan
From $2000 + GST
- Initial briefing session (objectives, target market, messaging, content pillars)
- Keyword research on topics related to your offering
- Review of current social media channels, email system and blog
- Standard Content Planner (multi-tab spreadsheet) including:
- Email Broadcast Plan: 2 email topics per month
- Social Media Content Plan: 16 posts per month
- Blog Content Plan: 4 blog topics per month
- Video Content Plan: 2 short videos per month with suggested topics and posting schedule
- Walkthrough of draft plan for approval (up to 1 round of changes)
- Social Media template, Blog Template, Video Production Tip Sheet and Email Broadcast template
Solid Content Plan
From $3000 + GST
- Initial briefing session (objectives, target market, messaging, content pillars)
- Keyword research on topics related to your offering
- Review of current social media channels, email system and blog
- Solid Content Planner (multi-tab spreadsheet) including:
- Email Broadcast Plan: 4 email topics per month
- Social Media Content Plan: 20 posts per month
- Blog Content Plan: 8 blog topics per month
- Video Content Plan: 4 short videos per month
- Walkthrough of draft plan for approval (up to 1 round of changes)
- Social Media template, Blog Template, Video Production Tip Sheet and Email Broadcast template
Does not include creation or editing of any copy or creative assets - additional fees apply. If access to existing systems cannot be obtained or if your systems don't provide insights, we may not be able to use these to guide recommendations.
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Hear from our Social Media Strategy Customers
I’ve worked with The Creative Collective on new website planning and build, SEO and Social Media Ads strategy. Kat and her team have always been very clear and professional with their advice and clearly very knowledgeable. They are, and will continue to be my go to for all things digital in my business.
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Lil’ Creatures
The Creative Collective team have been great at guiding our team in the right direction with all things digital. The always changing digital landscape is difficult to keep up with so, TCC team of various experts have been very helpful. We have tried many agencies in the past, however, we have found The Creative Collective team to be the most effective team in terms of assisting many of our digital requirements for our business.