EDMs that get opened, read and acted on.
Email marketing that works harder than a newsletter
Our EDM services cover every aspect of your email marketing – from content planning and template design to copywriting, scheduling, platform management and detailed performance reporting. Whether you need a one-off campaign, a regular send schedule or a fully automated sequence, we handle it all.
At The Creative Collective, we understand the power of a well-crafted Electronic Direct Mail. Whether you’re looking to build brand loyalty, drive sales, reactivate lapsed customers or keep your audience informed, our team ensures your campaigns aren’t just read – they’re remembered and acted on.
Email is still the highest-ROI channel in digital marketing
Despite every new platform that’s emerged, email consistently delivers the best return on investment of any digital marketing channel. Your list is an asset you own – unlike social media followers who can be taken away by an algorithm change overnight. A well-run email program builds loyalty, drives repeat purchase, nurtures leads and keeps your brand front of mind with the people most likely to buy.
Why many EDM programs underdeliver
Poor subject lines. Generic content that could be from any business. No segmentation. No testing. Sends that go out quarterly and wonder why subscribers have forgotten who you are. Platforms set up incorrectly. No automation doing the heavy lifting between campaigns. Sound familiar? We fix all of it.
Deep audience insights before we send a single email
Strategy built on data about your actual subscribers
We review who is already on your database and what segments could be created or activated. We look at which previous broadcasts have resonated best – analysing whether it was the subject line, content, design or calls to action that drove performance. These insights guide every strategic recommendation we make on the nature, format and frequency of your email content.
Design and copy that converts
On-brand, mobile-optimised and written to drive action
Our copywriters and designers collaborate to produce EDMs that are visually clean, on-brand, fully mobile-responsive and written to move people toward a specific action. Custom templates reflect your brand identity – including logo, brand colours and a consistent layout that strengthens recognition with every send.
Platform expertise across all major tools
Mailchimp, Active Campaign, Campaign Monitor, HubSpot and more
We work across all major email marketing platforms – setting up accounts, building templates, creating automations and managing sends on your behalf. We can also work with your existing platform if you have one in place. All our emails are compliant with anti-spam regulations, including clear unsubscribe options and proper user consent management.
Industry-specific approach, holistic delivery
We understand the nuances of your industry
We create tailored email marketing plans that account for the assets you have available, the timeframes and skill sets in your team, and what will be most effective for your industry. Some clients leave it all to us. Others manage some sends themselves while we handle others. The biggest value most clients say we offer is helping them become strategic and proactive – not reactive.
Why Choose TCC for EDM Services
We’ve been running email marketing programs since 2007 across every industry – retail, hospitality, healthcare, NFP and professional services. With years of experience and a full-service approach, every aspect of your email marketing is handled with expertise and care. We help you connect with your audience, build brand loyalty and drive your business forward.
EDM Services We Offer
- EDM strategy and planning
- Custom email template design (mobile responsive)
- Copywriting for EDMs and newsletters
- Campaign build and send management
- List segmentation and database management
- Marketing automation and drip sequences
- Platform setup and management (ActiveCampaign, Klaviyo, Mailchimp, Campaign Monitor, HubSpot)
- A/B testing (subject lines, content, design)
- EDM performance reporting and analytics
- Database reactivation campaigns
FAQs for EDM Creation & Management Services
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Hear from our Social Media Strategy Customers
I’ve worked with The Creative Collective on new website planning and build, SEO and Social Media Ads strategy. Kat and her team have always been very clear and professional with their advice and clearly very knowledgeable. They are, and will continue to be my go to for all things digital in my business.
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Lil’ Creatures
The Creative Collective team have been great at guiding our team in the right direction with all things digital. The always changing digital landscape is difficult to keep up with so, TCC team of various experts have been very helpful. We have tried many agencies in the past, however, we have found The Creative Collective team to be the most effective team in terms of assisting many of our digital requirements for our business.