Maximise Your Event’s Potential With The Creative Collective As Your Event Marketing Agency
Are you an event or conference organiser looking to build awareness of your event or conference and drive attendance?
The Creative Collective is an experienced Event Marketing Agency and is regularly called on by conference and event companies for their branding, website, and marketing requirements.
If you are an event planner, or event organiser, and want to take the stress out of your event by outsourcing some, or all of the marketing requirements to us, talk to us!
Why Invest in Marketing for Your Event or Conference?
Effective marketing is crucial for the success of your event or conference. It is a big enough job running an event let alone marketing it.
Getting the help of professionals like us takes the pressure off this aspect of your event.
By investing in marketing, you can increase attendance, boost engagement, and ultimately achieve a higher return on investment.
Why Choose Us As Your Event Marketing Agency?
With years of experience in the conference and events industry, The Creative Collective understands the unique challenges faced by event and conference planners and organisers.
We pride ourselves on delivering event marketing strategies that maximise your event’s exposure and drive attendance. We are dedicated to making your event a resounding success.
We have worked on many events including conferences, awards ceremonies, brand, product and book launches, business events, webinars and more.
Whether you need help creating a strong event brand identity, developing a stunning event website, or executing a full-scale event or conference marketing campaign, we are here to help.
Events We Have Worked On…
AANA
The Australian Association of National Advertisers (AANA) is the peak national body championing the interests of Australia’s advertisers. The Creative Collective was engaged to elevate RESET, AANA’s flagship annual event, across its social media channels, drive excitement amongst its target audience and build relationships with event attendees and partners.
The Creative Collective performed significant work in the lead up to the event to market it, and at the event, set up a social media office at RESET with a team of two Social Media Consultants who teamed up with Sydney-based production company, The Story Mill, to capture and publish quality, engaging content in real time live from the event.
Over a six day period (pre, during and post-event), we prepared and scheduled a total of 97 posts across four channels (LinkedIn, Twitter, Facebook and Instagram).
Newcastle Show
As one of the largest regional shows in Australia, the show strives to create memories across generations and bring communities together through fun, education and entertainment. The Newcastle Show engaged The Creative Collective to provide multi-channel marketing services to raise awareness of, launch and drive attendance to its 121st event. Through our targeted PR efforts we successfully built hype and awareness and drove attendance.
Beef Australia
Australia’s largest conference with over 100,000 delegates held in Rockhampton every 3 years.
We ran all their social media advertising campaigns in the lead up to an event, and as a result, won an award with the Australian Marketing Institute for Best Social Media Campaign for our work as attendance was up 15%.
Fearless – PTSD Conference
A multi-day conference held on the Sunshine Coast to start the conversation on the important topic of PTSD.
We were pleased to develop an event specific website in addition to the organisation’s existing website at fearless.org.au which could communicate all the important information about the upcoming conference including the program, speakers, ways to get involved, purchase tickets, and featured blogs and social channels. We also recommended the client invest in an organisation video which conveyed who the organisation are and what they do + a video trailer to be used as a conference trailer.
Locate Conference
We performed a wide range of marketing activities to market this conference which is geared towards the Australasian spatial industry.
Activities performed included PR activity, social media content, outreach, EDMs, Facebook Ads, Google Ads and more. Due to the Pandemic, we needed to be agile to meet the clients needs.
Our Event Marketing Services
Marketing Strategy for Conferences & Conference Marketing Plans
Do you need a marketing strategy for your conference or a conference marketing plan? A well-thought-out marketing strategy or plan is essential for the success of any event.
Whether you’re looking to increase attendance, attract sponsors, or enhance the overall attendee experience, we have the expertise to make it happen.
Our conference marketing plans are comprehensive and cover all aspects of your event promotion. From pre-event marketing to on-site engagement and post-event follow-up, we ensure that every stage of the conference is optimised for success. Our plans include targeted advertising campaigns, engaging content creation, social media strategies, and more, all designed to maximise your conference’s visibility and impact.
Event Marketing Websites
Your conference or event deserves a stunning online presence that captivates and engages your audience from the moment they land on your website. We have created many event landing pages, sharing date claimers and the ability to register interest, right through to robust custom event marketing websites that include event management software integrated to transact ticket sales..
Our event marketing websites combine beautiful mobile responsive design with user-friendly functionality.
In the planning stages, we will help you map out everything you may need on your website for a successful event including event schedules, speaker profiles, registration forms, and more, if you have an existing website from previous years that you would like our professional opinion on, we can also provide a website audit, and make smaller updates where required.
Conference Advertising
Effective conference advertising is key to ensuring your conference or event attracts the right audience. We are highly experienced at assisting our clients to map out their conference advertising objectives, identify their potential target markets on various advertising platforms, and then deploy effective conference advertising campaigns that drive awareness, engagement, and attendance.
Whether you’re looking to increase attendance, attract sponsors, or promote your conference to a wider audience, we have the expertise to make it happen.
We can use a mix of online and offline advertising channels to reach your target audience, including social media, search engine marketing, display advertising, and more. We also provide detailed analytics and reporting to track the success of your campaigns and make data-driven decisions to optimise performance.
Event PR Agency
Looking to create a buzz around your upcoming conference or event?
Our Event PR Agency can craft compelling narratives that capture attention and drive attendance.
With a team of experienced event PR professionals, we will work closely with you to develop an event PR strategy that aligns with your goals.
From press releases and media outreach to influencer partnerships and social media campaigns (subject to your budget), we have the expertise to elevate your event’s profile and generate excitement among your target audience.
Our goal is to secure valuable media coverage and create a buzz that extends far beyond the event itself. Whether you’re launching a new conference or looking to boost attendance at an existing event, our Event PR Agency can help you achieve your goals and make your event a resounding success.
Event Marketing Campaigns
Transform your event into a must-attend experience with expertly crafted event marketing campaigns. Our comprehensive approach to event marketing ensures that your conference or event receives the attention it deserves, driving attendance and engagement to new heights.
We take a tailored approach to each event, developing a custom marketing strategy that aligns with your goals and target audience.
From social media and email marketing to influencer partnerships and targeted advertising, we leverage a mix of channels to maximise your event’s exposure.
Our event campaigns are designed to create buzz and excitement around your event, encouraging interaction and engagement from your target audience.
We track key metrics throughout your event marketing campaign to measure success and make data-driven adjustments to optimise performance.
Google Ads for Events
Google Ads offers a dynamic platform for conference and event organisers to precisely target their audience, increase visibility, and drive ticket sales effectively. With Google Ads, you can reach potential attendees actively searching for events like yours. Target by demographics, interests, and behaviours to connect with the right audience. With Google Ads, you can ensure your event stands out by appearing at the top of Google search results and on relevant websites across the Google Display Network. You can also track conversions, such as ticket sales and registrations, to understand campaign effectiveness and optimise your strategy for better results. Google Ads offers flexible budgeting options, allowing you to set and adjust your budget to suit your event’s needs and goals.
Social Media Event Marketing
Social media has revolutionised the way we connect and communicate, making it an invaluable tool for promoting conferences and events. Our Social Media Event Marketing services are designed to leverage the power of platforms like Facebook, Instagram, Twitter, and LinkedIn to increase awareness, drive engagement, and boost attendance. From creating captivating content to managing advertising campaigns and engaging with your audience, we have the expertise to make your event stand out on social media. Our team will work closely with you to develop a customised social media strategy that aligns with your goals and objectives, ensuring that your event gets the attention it deserves. Whether you’re looking to reach a wider audience, drive ticket sales, or create buzz around your event, our Social Media Event Marketing services can help you achieve your goals and make your event a success.
Event Marketing Packages
We have prepared a range of event marketing packages over the years for a wide range of conference and event organisers subject to their requirements.
In all cases, we will work with the event and conference planners and organisers on their event marketing budget, and help them to prioritise activities and then take full responsibility for rolling them out (or collaborate with the internal team if there is an appetite for this).
Let us help you make your next conference or event a resounding success with our comprehensive event marketing packages.
Event Marketing FAQ’s
Hear from our Customers
They did a wonderful job with my website. It’s exactly what I envisaged. They have great platforms for communication during the design and polishing process and did a great handover at the end. Highly recommend.
Dr Afsana Hasan
We recently had Yvette present at our annual conference for independent pet store owners and our industry suppliers, and the feedback from attendees was outstanding.
Yvette has an incredible ability to communicate her message in a way that is engaging, practical and easy to understand. Her preparation, professionalism and delivery truly set her apart from many keynote speakers we’ve had over the years.
The session was uplifting, inspiring and packed with actionable advice that delegates could immediately take back to their businesses. Yvette broke down what can often seem like overwhelming topics into simple, achievable steps that everyone could follow with confidence.
Thank you, Yvette, for such a fantastic presentation. I wouldn’t hesitate to recommend you to any organisation looking for a knowledgeable, engaging and genuinely impactful speaker.
Just For Pets
Kat was fabulous – flexible and willing to adapt as needed on the day especially because we all had different reasons for wanting the training. Lots of useful information and tips and then she followed up with information from questions that were raised on the day. Would definitely recommend Creative Collective for anyone wanting to improve their understanding and use of AI
Deaf Blind
Kat recently ran an AI training session in our team and it landed really well.
The group came in with mixed levels of familiarity, mostly beginners, and she pitched it perfectly: practical takeaways, and warm enough that nobody felt out of their depth.
Her industry insight came through clearly without ever tipping into lecture mode. The team finished the session with tools they could use straight away.
Would more than recommend Kat and The Creative Collective to anyone looking at AI training for their team.
Community Disability Alliance Hunter
We used Creative Collective to train our social media team, very helpful and much appreciated.
The Hummingbird Centre
The Creative Collective have been a fantastic support to TBCG, assisting with both our social media messaging and the administrative side of content management. The team is strategic, organised, responsive, and truly understands the importance of clear, respectful communication in the charity sector. We highly recommend them as a trusted social media partner.
The Brain Cancer Group
I’ve had the pleasure of working with the team at Creative Collective and they are fantastic to work with. The team is very professional, collaborative, and consistently delivers high-quality results. I would highly recommend them for any business looking for expert marketing support.
Nutrisoy
Jake and Yvette were both lovely to work with. Even though we had small advertising requirements we were never treated as a “small” job. We really appreciated all the help getting our ads up and running and reporting back on them very efficiently. The team always had solutions and alternatives to help keep us moving along – much appreciated!
Strathbogie Shire Council
The Creative Collective worked with us to develop a LinkedIn campaign to launch our new Greater Whitsunday BioVision website. Their expertise were invaluable in reaching a broad international investor market which we would otherwise have been unable to reach. Marcie and Myles were responsive to requests and clearly had strong knowledge and understanding in social media and marketing. I would highly recommend The Creative Collective and wouldn’t hesitate to engage them again.
Greater Whitsunday Alliance
The Creative Collective built my QSPro website and did an awesome job. The team was easy to work with, kept me updated the whole way through, and really understood what I needed. The site looks professional, works smoothly, and I’ve already had great feedback from clients. Highly recommend them!
QSPro
Over the months I’ve been working with Yvette from the Creative Collective I’ve found her to be the utmost professionalism and knowledge in areas of marketing I had no idea even existed!
Thanks for all of your help with Meta and so much more. I now have such a better understanding and am way more equipped to run and monitor my own ads.
H for Healing
Yvette came to our studio and did a workshop on Meta Ads & WOW! SO real, so informative, so much information. 100% recommend her & The Creative Collective. Can’t wait to action what she taught us.
Females Doing Cool Shit
Yvette and the team nailed our brand and marketing strategy. They really took the time to understand who we are as co-founders, and what the drivers behind our brand are. Yvette’s ability to capture that and put it into an easy to understand and clear brand direction was exactly what we needed. Very much looking forward to seeing our new branding come to life – thanks for the incredible work so far Creative Collective team!
The Happychondriac Society
We have had the pleasure of working with The Creative Collective over the past 8 months. The support from Yvette and team has been terrific, be it communications, marketing, social media and offering strategic direction, we have been thrilled with their support. Highly recommend them to any business.
Yarra Ranges Kindergartens Inc
We engaged The Creative Collective to improve communication, build internal capability, and support our team with proactive and reactive media relations. This involved the development of a comprehensive PR and engagement strategy, creation of clear messaging frameworks, and delivery of training to lift internal confidence in managing public communication. We found Yvette and the team to be highly professional, insightful and supportive and would recommend The Creative Collective to any organisation requiring PR and communications support.
Upper Hunter Shire Council
Our start up has engaged TCC to refresh our branding, unify our various marketing plans into one unified strategy to create a clear, central point of focus and direction for all marketing efforts and we are now embarking with Google and Social Media campaign management. Having dealt previously with small scale business for original documents and branding, I can definitely say TCC is next level. The expertise that the team has not only in output, but to help me understand how to better position the Brand for the look, feel and target audience has been invaluable.
Platinum Home Maintenance
Yvette Adams from The Training Collective delivered an outstanding one-day training on AI and Social Media for our TAFE QLD graphic design educators. Her session was engaging, practical, and packed with real-world tools and insights. Yvette’s energy and expertise made complex topics easy to grasp, and we left feeling inspired and ready to apply what we learned. Highly recommended! Yvette Adams from The Training Collective delivered an outstanding one-day training on AI and Social Media for our TAFE QLD graphic design educators. Her session was engaging, practical, and packed with real-world tools and insights. Yvette’s energy and expertise made complex topics easy to grasp, and we left feeling inspired and ready to apply what we learned. Highly recommended!
TAFE QLD
Katrina was generous with her time and was able to understand my business quickly and provide robust advice. She was also able to meet me at my level of understanding and further develop it. I’m looking forward to reaching out to the Creative Collective team again!
Apt Lab Education
As Course Coordinator of MKTG7961 Agribusiness Marketing at the School of Agriculture and Food Sustainability at the University of Queensland, I sincerely thank Yvette Adams, Founder and Partner of the Creative Collective, for her fascinating guest lecture on “Marketing in Agribusiness: Strategies, Challenges & Future Trends”. Yvette brought real-world insights and energy that deeply resonated with our Master of Agribusiness students. Her expertise in digital marketing and branding, tailored to the agri-food sector, sparked lively discussion and inspired fresh thinking. We are incredibly grateful for her in-kind contribution and generous support in nurturing the next generation of agribusiness leaders. Her engagement exemplifies the powerful impact of industry-academic collaboration. Thank you, Yvette!
University of Queensland’s School of Agriculture and Food Sustainability
Engaging and very informative workshop with Yvette Adams/ Creative Collective. Really enjoyed the content, knowledge and expertise of the presenter. The interactive and dynamic sessions including real world industry knowledge and practical examples were extremely useful and helpful in relation to the subject content covered. Highly recommended.- Thanks for a great learning experience.
TAFE Queensland
Get Started Today
Ready to take your event to the next level? Contact The Creative Collective today to discuss your event marketing needs. Whether you’re planning a conference, trade show, or smaller-scale local event, we have the expertise and creativity to make it a success. Let’s work together to create a memorable and impactful event or conference that exceeds your expectations.