thecreativecollective.com.au
event marketing collateral

Event collateral that makes your event look as good as it is.

End-to-end event marketing collateral: from print to digital

Design plays a critical role in the success of an event. It’s a key touchpoint and a primary way to engage audiences before, during and after the event itself. The Creative Collective has worked with a range of brands and organisations on branding, websites and marketing for in-person large-scale events and online webinars – elevating every touchpoint with considered, on-brand creative.

Our team of design experts will guide you through the development process and provide strategic guidance along the way, ensuring your event marketing collateral is unique to your needs and fit for purpose.

Our event marketing collateral design capabilities.

Our design professionals work across a variety of formats, tailored to suit the needs of each event and campaign budget:

  • Digital collateral – social media, search and media advertising, e-newsletters and digital assets
  • Print collateral – brochures, posters, flyers and programmes (single-sided A4 to complex folding maps)
  • Branded collateral – lanyards, stationery and merchandise
  • Out of home – billboards and lightboxes
  • In-situ signage – media walls, decal and branded banners, teardrop and pull-up banners
  • VR and AR activations – branded virtual reality and augmented reality experiences

Social media event marketing – campaign strategy, content and advertisingto find out more.


Having quality print collateral to market your event is essential for building awareness for your event and making a lasting impression on your attendees.

From single sided A4 flyers, to folding maps and brochures, print collateral is a useful tool to communicate key information both in the lead up to and at the event.

Event signage at every scale

From teardrop banners to 3-metre media walls

Whether you need teardrop or pull up banners, billboards if the event is large enough to warrant it, or some other kind of place making signage on the day of the event, we have extensive experience in designing signage that ties into all your other marketing, whilst communicating key messages.

We can also help you develop a media buying strategy, negotiate media buying space and produce 2D and 3D designs in the lead up to the event.

Videography, photography and event capture

Assets that work before, during and after the event

Need an event trailer ahead of launch, a show reel to promote the event, or professional capture of the event as it happens? Our national network of event videographers and photographers can elevate your event – capturing engaging assets in real-time or post-event, with tailored editing for owned and earned digital channels.

event marketing collateral
event marketing collateral

VR and AR activations that create truly memorable experiences

Innovation that sets your event apart

We love bringing innovation to the events we work on. Branded virtual reality and augmented reality activations create experiences that audiences remember long after the event is over – and provide shareable moments that extend your event’s reach online.

Why Choose TCC for Event Marketing Collateral

We’ve produced event collateral for conferences, product launches, award ceremonies, community events, trade shows and festivals across Australia. Our team combines design, copywriting, print management, videography and emerging technology capabilities in one place – meaning your collateral is coordinated, on-brand and delivered on time.

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Event Collateral Services We Offer

  • Event programme and schedule design
  • Pull-up banner and event signage design
  • Print management and supplier coordination
  • Branded merchandise design
  • Name badge and lanyard design
  • Stage, backdrop and media wall design
  • Digital event assets (social, email, website)
  • Out-of-home advertising strategy and placement
  • Event videography and photography
  • VR and AR event activations
  • Post-event content editing and distribution assets

FAQ’s

Event marketing collateral includes all the materials and tools used to promote and support your event – from flyers and banners to digital assets, social media graphics and email templates. These materials create a cohesive, professional image for your event and help drive attendance.

We offer end-to-end services from initial concept and design through to final production. Our team of designers and marketers develop custom materials aligned with your event’s theme and objectives – handling everything so you can focus on the event itself.

It reflects your brand’s professionalism and sets expectations for the event experience. Well-designed collateral captures attention, conveys key messages effectively and creates a lasting impression that encourages future participation.

Yes – we create social media graphics, email invitations, digital brochures, virtual backgrounds and interactive presentations optimised for online platforms.

For printed collateral, a minimum of 4 weeks before your event. For large-format or complex print, 6 weeks. Digital-only assets can often be turned around more quickly. We recommend starting as early as possible.

Brochures, flyers, posters, banners, name tags, programmes, business cards, signage and more – all produced through quality print suppliers with full management by our team.

Yes – beyond design and production, we can assist with distribution strategies including mailing, social media scheduling and email campaign setup.

Your event details (theme, goals, target audience, brand guidelines and any existing materials), plus any specific ideas or requirements. We’ll develop a tailored plan from there.

Ready to Work With a Team That Gets Stuff Done?

Event Marketing Collateral Case Studies

Palm Lake Resort | Resort Marketing & Brand Refresh Queensland

Palm Lake Resort engaged The Creative Collective to deliver a creative brand refresh across their resort portfolio, with a focus on connecting with the over-50s market in South East Queensland. The objective was to modernise the brand, establish a stronger emotional connection with their audience, and create a consistent visual identity across multiple resort locations while incorporating design elements unique to each site. The Challenge  With 28 resorts along Australia's east coast, Palm Lake Resort…

Read More

Recent Projects

Thrive Training
Fashion Lane
Nexus Care Services
Koala Investments
Davenport Taylor Accountants and Advisors
Scene to Believe
GV Sensors
Stride Mental Health

Let’s chat about your project

Hear from our Marketing Collateral Customers