Find out exactly why your Google Ads aren’t working.
A Google Ads audit that gives you answers, a roadmap and confidence
All set up on Google Ads but not sure if it’s configured correctly? Know things are a bit of a mess and need a professional opinion? Doing your best but not certain you’re doing it right to get results? Our Google Ads audits will help.
TCC’s Google Ads audit service dives deep into your existing campaigns – uncovering hidden opportunities, pinpointing wasted spend and ensuring every aspect of your account is working as hard as it should be.
Google Ads has become significantly more complex
Responsive search ads. Performance Max. Smart Bidding. Audience layering. The Google Ads platform has changed dramatically in recent years – and campaigns set up even 12-18 months ago may be running on structures and settings that are no longer optimal. An audit gives you a current-state snapshot assessed against today’s best practices.
Why most Google Ads audits miss the real issues
Generic automated reports. Audits that look at surface metrics without understanding your actual business goals. Recommendations that are technically correct but commercially irrelevant. Our audits are manual, thorough and conducted by Google-certified specialists who manage campaigns every day. We don’t just tell you what’s wrong – we tell you why it matters and what to do about it.
What we look at in your account
Every layer, assessed against current best practice
Our audit covers: account structure and campaign organisation, keyword relevance and match types, negative keyword lists, search query analysis, ad copy and quality scores, bidding strategy assessment, audience and demographic targeting, device targeting, ad scheduling, conversion tracking verification, landing page alignment and relevance, wasted spend identification, remarketing setup, and ad extensions and policy compliance.
You’ll learn throughout the process too
Recommendations you can implement yourself – or we can do it for you
At TCC we believe in empowering our clients with knowledge. Our audit reports aren’t just lists of issues – they’re roadmaps to better performance with clear, prioritised action steps. Whether you want to implement the recommendations yourself or have us do it, you’ll leave with a concrete plan.
Google-certified specialists, not a checklist tool
Real experts reviewing your real account
Our team holds current Google Ads certifications and manages active campaigns across dozens of industries. We know what good looks like. After the audit is complete, we provide a debrief consultation to walk you through the report and answer any questions.
Why Choose TCC for a Google Ads Audit
We’ve been Google Partners since 2007 and have audited hundreds of accounts across every major industry. We’re not a software tool generating automated reports – we’re experienced practitioners who manually review your account and give you commercially relevant, actionable recommendations. Note: if we haven’t created your Google Ads campaigns, an audit is required before we take on your account management, to ensure the structure and optimisation are right from the start.
FAQ’s
Ready to Work With a Team That Gets Stuff Done?
Choose your Google Ads Audit package
Starter Google Ads Audit
From $1,200 + GST
- Light review of your existing Google Ads account
- Observe current structure and situation
- Conversion tracking check, including GA4 and Enhanced Conversions setup verification
- Light review of your website from a Google Ads/SEO perspective (1-4 pages)
- Prepare report of observations and recommendations
- Debrief consultation to go through report and confirm action plan
Standard Google Ads Audit
From $1,700 + GST
- More thorough review of your existing Google Ads account
- Observe current structure and situation
- Conversion tracking check, including GA4 and Enhanced Conversions setup verification
- Performance Max asset group quality and audience signal review (where PMax is in use)
- More thorough review of your website from a Google Ads/SEO perspective (4-8 pages)
- Prepare report of observations and recommendations
- Debrief consultation to go through report and confirm action plan
Solid Google Ads Audit
From $2,800 + GST
- Deep dive review of your existing Google Ads account
- Observe current structure and situation
- Conversion tracking check, including GA4 and Enhanced Conversions setup verification
- Performance Max asset group quality and audience signal review (where PMax is in use)
- AI Max for Search and Demand Gen suitability assessment as part of overall strategy
- Deep dive review of your website from a Google Ads/SEO perspective (8+ pages)
- Prepare report of observations and recommendations
- Debrief consultation to go through report and confirm action plan
Does not include setup of any reporting or monitoring tools such as Google assets If we have not created the Google Ads campaigns, an audit must be conducted before we take on account management, to ensure the structure and optimisation are right
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Hear from our Google Ads Audit Customers
These guys have been doing our marketing for about 6 years now, amazing team and great service highly recommend.