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Do you need a marketing plan? A digital marketing plan? A social media marketing plan? Let us help you design one drawing on our years of experience!

Marketing strategy

What is a Marketing Communications Plan?

A marketing communications plan, or a ‘marcom plan’ is a document outlining how you will market your business in the year ahead.

It defines items such as your marketing objectives, target audiences, situation analysis, market research, positioning in the market, marketing assets, marketing activities and more.

It gives you clarity on where you are starting from when it comes to marketing and where you are going, and how you are going to get there.

Getting us to prepare your marketing plan means you are accessing a team of people with deep marketing expertise across a wide range of marketing disciplines. We can help you identify opportunities you may not have been able to identify of your own accord be it target markets you had not thought of, assets you may need to succeed, activities you may need to start doing, or do more of, and what budget you will need to do it.

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What is the process of developing a marketing plan with our help?

Which ever package you select from the packages on offer below (and we can also design custom packages), we will commence with a briefing session between your key team members and ours. At this session we will seek to gain an understanding of the marketing aspects of your business, and the business as a whole too.

We’ll ask a lot of questions using our tried and tested formulas for identifying marketing opportunities, documenting all key points, and working out where we will need to go deeper as part of our work by conducting market research on your industry in general, your competitors, or other aspects which may help shape your strategy and help us advise you on your position in the market.

Following the briefing we will get to work on preparing a strategic marketing/communications plan of varying length subject to the package you choose.

This may see us consult with other team members subject to the marketing disciplines we think your business will gain the most benefit from before articulating this into a professional document.

Finally we will present the plan to you or submit the document to you to comment on digitally before finalising the plan.

Ready to get started? Contact us.

FAQ’s

A Marketing Communication Plan is a strategic roadmap that outlines the ways in which a business will communicate with its target audience to achieve its marketing goals. It includes strategies for advertising, promotions, public relations, social media, and more, ensuring consistent and effective messaging across all channels.

A Marketing Communication Plan is crucial because it helps ensure that all your marketing efforts are aligned with your business goals. It provides a clear direction, helps in efficiently allocating resources, and ensures consistent messaging, which enhances brand recognition and trust among your audience.

The key components typically include a situation analysis, target audience identification, communication objectives, key messages, tactics and channels, a timeline, a budget, and metrics for measuring success. Each component plays a vital role in creating a cohesive and effective plan.

At The Creative Collective, we start by understanding your business, goals, and target audience. We conduct thorough market research and a competitive analysis. Based on this information, we develop tailored strategies and recommendations for various communication channels, ensuring that every aspect of the plan aligns with your objectives and brand voice.

Absolutely! A Marketing Communication Plan can be instrumental in social media marketing. It helps define your social media goals, select the right platforms, create engaging content, and schedule posts for optimal engagement. It also outlines strategies for managing interactions and measuring the effectiveness of your social media efforts.

A Marketing Communication Plan should be reviewed and updated regularly to remain effective. We recommend a comprehensive review every 6-12 months or whenever there are significant changes in your business, market conditions, or marketing goals. This ensures your plan stays relevant and continues to drive desired results.

Any business, regardless of its size or industry, can benefit from a Marketing Communication Plan. Whether you are a start-up looking to build brand awareness, an established company aiming to expand your market share, or a local business wanting to engage more effectively with your community, a tailored plan can help achieve your marketing goals.

Success can be measured using various metrics, depending on your specific goals. Common metrics include increased brand awareness, engagement rates on social media, website traffic, lead generation, conversion rates, and sales growth. At The Creative Collective, we help you set measurable objectives and track your progress to ensure your plan is delivering the desired outcomes.

The cost varies based on the complexity of your business needs and the scope of the plan. We offer customised solutions tailored to your budget and goals. Contact us for a free consultation, and we’ll provide a detailed proposal outlining the costs involved.

The timeline for creating a Marketing Communication Plan can vary, but typically it takes between 2-8 weeks. This period allows us to conduct thorough research, develop a comprehensive strategy, and ensure all elements of the plan are well-integrated and aligned with your business objectives.

Let’s chat about your project

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Choose your Marketing Plans package

STARTER

From $3000 + GST

OUTPUT
One-year strategic marketing/comms plan of up to 15 pages

STRATEGY WORK
– Up to 12 hours
– Up to 1 hour of pre-reading of marketing materials supplied by the client and or any review of your marketing channels

MEETINGS
– Initial briefing of up to 1 hour with the client (maximum 3 persons)
– Presentation of draft plan of up to 1 hour with the client (maximum 3 persons)

 

Make an Enquiry

STANDARD

From $4000 + GST

OUTPUT
One-year strategic marketing/comms plan of up to 20 pages
Development of high-level annual marketing activity calendar & budget overview outlining all proposed marketing activities, timing and budget
– Up to  2hours of pre-reading of marketing materials supplied by the client and or any review of your marketing channels

STRATEGY WORK
Up to 20 hours

MEETINGS
– Initial briefing of up to 1 hour with the client (maximum 3 persons)
– Presentation of draft plan of up to 1 hour with the client (maximum 3 persons)

Make an Enquiry

SOLID

From $5000 + GST

OUTPUT
– One-year strategic marketing/comms plan of up to 30 pages
– Development of high-level annual marketing activity calendar & budget overview outlining all proposed marketing activities, timing and budget
– Development of a one page annual content plan + content samples and design
– Up to 4 hours of pre-reading of marketing materials supplied by the client and or any review of your marketing channels

STRATEGY WORK
Up to 25 hours

MEETINGS
– Initial briefing of up to 1 hour with the client (maximum 3 persons)
– Presentation of draft plan of up to 2 hours with the client (maximum 3 persons)

Make an Enquiry

SERIOUS

From $7500 + GST

OUTPUT
– One-year strategic marketing/comms plan of up to 30 pages
– Development of high-level annual marketing activity calendar & budget overview outlining all proposed marketing activities, timing and budget
– Development of a one page annual content plan + content samples and design
– Development of sample marketing materials i.e. social media posts, EDM, design & copy
– Up to 4 hours of pre-reading of marketing materials supplied by the client and or any review of your marketing channels

STRATEGY WORK
Up to 37.5 hours

MEETINGS
– Initial briefing of up to 1 hour with the client (maximum 3 persons)
– Presentation of draft plan of up to 2 hours with the client (maximum 3 persons)

Make an Enquiry

Full payment upfront is required to commence the work.
The above costs apply if session is held at our office or online. Add mileage at an ATO rate of 0.66 per km if we travel to you or + flights + accommodation where relevant. This will only be booked in consultation with you.

Marketing & Communication Plans Case Studies

Central Highlands Regional Council

We worked with the Central Highlands… Regional… Council on the… Central Highlands Multicultural Festival to develop a marketing plan with a move towards more digital and social media marketing in the final weeks leading up to the one day multicultural event, to increase awareness and drive people to the event. The Central Highlands Multicultural Festival is held at Emerald Showgrounds to promote a multicultural society by sharing in food, music, entertainment & laughter. For the first time in…

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Hear from our Marketing Customers

I’ve had the pleasure of working with the team at Creative Collective and they are fantastic to work with. The team is very professional, collaborative, and consistently delivers high-quality results. I would highly recommend them for any business looking for expert marketing support.

Nutrisoy

Over the months I’ve been working with Yvette from the Creative Collective I’ve found her to be the utmost professionalism and knowledge in areas of marketing I had no idea even existed!

Thanks for all of your help with Meta and so much more. I now have such a better understanding and am way more equipped to run and monitor my own ads.

H for Healing

Yvette and the team nailed our brand and marketing strategy. They really took the time to understand who we are as co-founders, and what the drivers behind our brand are. Yvette’s ability to capture that and put it into an easy to understand and clear brand direction was exactly what we needed. Very much looking forward to seeing our new branding come to life – thanks for the incredible work so far Creative Collective team!

The Happychondriac Society

We have had the pleasure of working with The Creative Collective over the past 8 months. The support from Yvette and team has been terrific, be it communications, marketing, social media and offering strategic direction, we have been thrilled with their support. Highly recommend them to any business.

Yarra Ranges Kindergartens Inc

We engaged The Creative Collective to improve communication, build internal capability, and support our team with proactive and reactive media relations. This involved the development of a comprehensive PR and engagement strategy, creation of clear messaging frameworks, and delivery of training to lift internal confidence in managing public communication. We found Yvette and the team to be highly professional, insightful and supportive and would recommend The Creative Collective to any organisation requiring PR and communications support.

Upper Hunter Shire Council

Our start up has engaged TCC to refresh our branding, unify our various marketing plans into one unified strategy to create a clear, central point of focus and direction for all marketing efforts and we are now embarking with Google and Social Media campaign management. Having dealt previously with small scale business for original documents and branding, I can definitely say TCC is next level. The expertise that the team has not only in output, but to help me understand how to better position the Brand for the look, feel and target audience has been invaluable.

Platinum Home Maintenance

Katrina was generous with her time and was able to understand my business quickly and provide robust advice. She was also able to meet me at my level of understanding and further develop it. I’m looking forward to reaching out to the Creative Collective team again!

Apt Lab Education

As Course Coordinator of MKTG7961 Agribusiness Marketing at the School of Agriculture and Food Sustainability at the University of Queensland, I sincerely thank Yvette Adams, Founder and Partner of the Creative Collective, for her fascinating guest lecture on “Marketing in Agribusiness: Strategies, Challenges & Future Trends”. Yvette brought real-world insights and energy that deeply resonated with our Master of Agribusiness students. Her expertise in digital marketing and branding, tailored to the agri-food sector, sparked lively discussion and inspired fresh thinking. We are incredibly grateful for her in-kind contribution and generous support in nurturing the next generation of agribusiness leaders. Her engagement exemplifies the powerful impact of industry-academic collaboration. Thank you, Yvette!

University of Queensland’s School of Agriculture and Food Sustainability

Just finished my second marketing consultation with Marcie at The Creative Collective. The consultations have been excellent with a focus on my professional needs. Marcie took the time to learn about my role and industry before making any recommendations. When working with the Creative Collective they give you plenty of opportunity for input to ensure the solutions are specific to your needs.

Sam Boughton

I had a facebook/ tiktok strategy/ads training with Yvette. It was insightful, covering valuable tips on what strategies work best and what to avoid. The session included a detailed step by step guide on creating and refining target audience, making to it simple and practical.

groei.com.au

Creative Collective help bring clarity and direction to our marketing strategy, at a time when we weren’t sure how to go ahead. This was not the first we used their services and it won’t be the last!

Maker Dad

Kat and the team at Creative Collective are my go to for all things website and digital marketing. They really know their stuff and I have been so pleased with the work they have produced. They are friendly and professional – what more could you ask for! Highly recommend.

Positive

Responsiveness, Quality, Professionalism, Value

City of Newcastle

Very fortunate to work with such an incredible team. The Creative Collective exceeded my expectations. Thank you for for such a great experience.

Supportivity

Yvette and the team at The Creative Collective customer service and care is second to none. No question was too big or too small when I couldn’t get my head around some techy stuff. I loved the detailed marketing plan I received from them specifically for my business. Then to see it implemented and then see the results and my numbers and reach grow and increased inquiries and sales that followed was great.

Butterfly Heart Spiritual Healing

I have never sat through such a worthwhile training session in my entire career. There was so much new content that I hadn’t known about and the excitement created by Yvette to get in and get LinkedIn working for me was FANTASTIC!

Never sat through such a worthwhile training session in my entire career

“Would highly recommend The Creative Collective. We own a small dental practice in NSW and The Creative Collective have been instrumental for all our social media and paid advertising and SEO needs. Easy to work with, very informative and regular feedback regarding ads/campaigns. We’ve been working together for the past 12 months and I’m sure this winning relationship will continue for the foreseeable future.

Platinum Dental

I just wanted to say that today was one of the best 4 hours of strategy I have ever spent and so excited and reinvigorated about our digital strategy moving forward. A lot of companies online say they offer ‘strategy support’ but this exceeded my expectations. Please pass on my thanks to Yvette also, she was great. A few of my colleagues are also looking at social strategy right now so I will pass on your details, as I was raving about the session and they are now keen to do their own. Thanks again, and excited for the next steps.

Centre for Invasive Species Solutions

“Cant recommend The Creative Collective enough. Professional, intelligent, sound advice and expertise. Katrina and Yvette have been a pleasure to deal with. No pushy sales what so ever just great service and applicable information. Thanks!!!”

James Wallis

I’d like to take the time to pass on a big thank you to Tamara, Arvind & Alan.This process has been seamless and very enjoyable. Your organisation & communication has been impeccable, and this has made the journey pleasant. I have no hesitation in working with you again and will certainly be passing along recommendations wherever possible.

Stuart Kruger – Helpa

I’m a small business owner and have been working with The Creative Collective for over 18 months now. Over this time, with there expert advice on all things marketing, they’ve helped grow my business from humble beginnings to something to be proud of. I hate think we’re I’d be without Kat and her team of tech heads! 100% recommendation for any business new or old!

Valkyrie Functional Fitness