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Marketing Strategy & Consulting

A clear marketing strategy – and experts to help you implement it

Most organisations are busy “doing marketing” – posting on social, running the odd ad, sending emails – but don’t have a clear marketing strategy behind it. That’s where we come in.

The Creative Collective specialises in marketing strategy and consulting for businesses, councils, government and not-for-profits across Australia and New Zealand. We help you work out what to focus on, what to stop, and what to build next, so your time and budget actually move the needle.

You not only get a strategy; you also get access to experienced marketing consultants who can guide you through implementation, train your team and keep you accountable.

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What is a marketing strategy?

A marketing strategy is the plan for how you will attract, convert and retain the right customers. It connects your goals, your audience and your channels into one clear roadmap.

It answers questions such as:

  • Who are we really trying to reach?
  • What problems do we solve for them?
  • What should we say and where should we say it?
  • What does success look like and how will we measure it?

Without a strategy, marketing becomes reactive and ad-hoc. With a strategy, you know what to do, when to do it and why it matters.

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Marketing strategies customised to suit your needs

Our marketing strategy sessions can be conducted online or in person where geography permits (our offices are in Newcastle + the Sunshine Coast and we also have consultants + access to offices in most of the major cities in Australia).

In all cases a bespoke agenda will be defined and sent to you prior to the day outlining the proposed topics to be covered (though we will also work dynamically on the day) and you will be allocated a highly experienced and relevant strategist + support person from our team to take notes.

All participants will benefit from a debrief document supplied within a week post session, with the size of the document and inclusions such as audits, marketing calendars and marketing budgets, subject to the package you sign off for.

If you have any questions about which marketing strategy session may suit you and how it may be customised to meet your needs, please don’t hesitate to contact us.

Why work with The Creative Collective on your marketing strategy?

We have been developing marketing strategies and consulting for over 17 years, and have worked with thousands of clients across many industries. We understand the realities of running a business, managing teams and making every dollar count.

Importantly, we are not tied to one channel. Our team works across:

  • Brand and positioning
  • Websites, UX and SEO
  • Google Ads and search marketing
  • Meta (Facebook and Instagram) ads
  • LinkedIn, TikTok and YouTube
  • Email marketing and CRM automations
  • PR, events and offline activity

Because of this, your marketing strategy is channel-neutral and objective. We recommend what is best for your goals, not just what we happen to sell.

We also use a wide range of tools to inform our strategies – analytics platforms, keyword and competitor tools, audience research, heatmapping, CRM data and more. You benefit from real insights, not just opinions.

Clients regularly tell us they appreciate how practical, honest and clear our advice is. We don’t drown you in jargon. We give you a plan you can actually use – and consultants who will tell you the truth.

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Tools we use in our marketing strategy and consulting work

To build your marketing strategy, we draw on a suite of tools and data sources, such as:

  • Website analytics and GA4
  • Google Search Console and keyword tools
  • Competitor research platforms
  • Social media and ad account data
  • Heatmapping and on-site behaviour tracking
  • CRM and email marketing data
  • Brand and customer surveys

We bring these together to form a clear picture of what is happening now, and where the best opportunities lie.

As a result, your marketing strategy is grounded in evidence, not guesswork.

Related strategy services (if you need something more specific)

If you don’t need a general marketing strategy, and are looking for something more specific, see our list of specific strategy services to the right.

For instance you are looking to rebrand and figure out what you need, a brand strategy may be more of what you are after.

If you are seeking to create a new website, getting some help with your website strategy in terms of figuring out what platform, features and pages you require might be the go.

Take a look at all of our bespoke strategies to the right, and if you’re not sure and need some guidance on what kind of strategy would suit you best, talk to us. We can totally customise a strategy suitable to your needs.

Craft a strong foundation for your brand with a strategic approach. Whether establishing a new brand or rebranding, our brand strategy ensures longevity, aiding in customer identification and preference. The primary objective is to communicate your brand’s existence, purpose, and defining characteristics to the world. Drawing on decades of experience, data, insights, and research, our brand strategy sessions have the potential to empower your brand to excel in even the most saturated markets.

View Our Brand Strategy

Without a well thought out website strategy in place, how do you know if a website will achieve what you are hoping it will achieve for your business? And what is even possible? With our expert advice we can help you map out a website strategy.

We’ll facilitate you through a collaborative workshop running through all important considerations for your website such as defining your website objecives, target audiences and their user journeys, prepare a site map outlining required pages & hierarchy and more.

Read More About Our Web Strategies

Would you like to start your social media in the best manner possible with a robust and well thought out social media strategy? Are you not sure what the best social network/s would be for your business?

Have you established social media networks but are confused on how to get them working for you or what your expectations should even be?

Have you been busy on the social networks but are finding you’re not really getting enough business results for the time you’re currently investing?

Are you struggling to keep up with the constant changes on the social networks and what these mean for you and your business? If you answered yes to any of these questions, you may be in need of one of our social media strategies!

Read More About Our Social Media Strategies

A PR strategy will explore what your PR goals are as an organisation overall, or for a set PR campaign, including what target media outlets you wish to feature in, what your ‘workable angles’ are, who will be the spokespeople from your team, and what we have to work with in your media kit such as images, bios, speaker kits, media kits etc. We will work out key dates and more.

Read More About Our PR Strategies

The Creative Collective is able to conduct thorough market research, analysing market needs, size, competition, and key marketing metrics. We utilise diverse tools to collect, collate, and analyse data, presenting insightful reports and recommendations tailored to each client’s requirements and timeframe.

View Our Market Research Services

A Marketing Communications Plan, or ‘marcom plan,’ outlines how your business will be marketed in the upcoming year. It covers marketing objectives, target audiences, situation analysis, market research, positioning, assets, activities, and more. This plan provides clarity on your current marketing position, future goals, and the strategies to achieve them. Choosing us to create your marketing plan means tapping into a team with extensive expertise across various marketing disciplines, helping identify opportunities you may have overlooked and determining the necessary budget for success.

View Our Marketing Plans

Partner with us to streamline your marketing efforts! If the challenges of managing an in-house marketing team are overwhelming, consider us as your marketing agency solution. We offer a cost-effective and efficient alternative to hiring new personnel. Our Partner Solutions program provides your business with a dedicated team of marketing specialists, eliminating the need for in-house hires. Say goodbye to the hassle of managing an internal team and welcome a diverse team of marketing professionals for superior results at a fraction of the cost. Chat with us today to explore how we can be your marketing agency.

View Our Partners Solutions

Recent Projects

Global Care Network
Westfund Health Insurance
SMART Recovery Australia | Integrated NFP Marketing Retainer
Burnie Brae | Not-for-Profit Marketing Strategy Brisbane
WorkSmart Conference
Australia New Zealand Mental Health Association
RAA Travel
Yarra Ranges Kinders | Childcare Marketing Agency Victoria

Choose your Marketing Strategy package

STARTER

From $1500 + GST

Suitable for new, early stage or small businesses Ideal for small businesses or startups looking to establish a starter level marketing strategy. No need for an audit of channels or website in the process.
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STANDARD

From $2900 + GST

Suitable for more established organisations. Potentially based in more than one location or several products or services they wish to market. Keen for a light analysis on their website and channels as part of the strategy process. May have a few stakeholders that need to be consulted in the process.
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SOLID

From $4500 + GST

Suitable for well established businesses. Potentially a large and/or national business or organisation with multiple locations or products/services they wish to market. Keen for a more solid analysis on their marketing assets as part of the strategy process. May have high competition. May have quite a few stakeholders that need to be consulted in the process.
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SERIOUS

From $7500 + GST

Suitable for well established businesses. Potentially a large and/or national business or organisation with multiple locations or products/services they wish to market. Keen for serious deep dive/ analysis on their marketing assets as part of the strategy process. May have high competition. May have quite a few stakeholders that need to be consulted in the process.
  • Strategy Session: Full-day session with two consultants.
  • Debrief Document (30-40+ pages):
    • Everything from the Solid package, plus all three insights—audience, competitor, and keyword research.
    • Deeper analysis of marketing assets and activities across multiple platforms.
    • More extensive strategic recommendations tailored for businesses with multiple locations, complex services, or national/international reach.
    • Detailed marketing plan, campaign recommendations, and resource allocation.
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Full payment upfront is required to confirm your session. The above costs apply if session is held at our office or online. Add mileage at an ATO rate of 0.66 per km if we travel to you or + flights + accommodation where relevant. This will only be booked in consultation with you. We reserve the right to charge a cancellation fee of 50% if the session is cancelled within 24 hours.

Marketing Strategy FAQ’s

We are more than happy to speak to you for 15-20 minutes about your business/project/requirements, which you can book here. If you need more time with us than that, we deem this a consult and do charge for this service. We are marketing professionals offering an extremely valuable service that can seriously improve your bottom line (you wouldn’t expect a free consult with your accountant or lawyer now would you?)

Being a full service marketing agency, our marketing strategy sessions cover a wide range of areas, and we will match you with a marketing strategist who has either broad marketing experience if you are seeking a broad marketing strategy, or specific experience if you are seeking assistance in a particular area. Areas of marketing we cover include all above the line (ATL) and below the line (BTL) marketing disciplines including:

  • Strategic Planning
  • Market Research and Analysis
  • Brand Development and Positioning
  • Digital Marketing Strategy
  • Social Media Marketing
  • Content Strategy and Creation
  • Search Engine Optimisation (SEO)
  • Paid Advertising Campaigns – including outdoor, radio, TV, bus advertising, cinemas, Google Ads, Social Ads and more
  • Performance Tracking and Analytics
  • And more!

Our marketing consultants at The Creative Collective are seasoned professionals with extensive experience and expertise across a wide range of industries and marketing disciplines. They hold relevant qualifications and certifications in marketing, business, and related fields and stay abreast of the latest trends, technologies, and best practices in the industry. Rest assured that you’re working with a team of experts who are committed to delivering results and driving your business forward. You can read more about our team here.

At The Creative Collective, we differentiate ourselves in a few ways. Firstly, we are truly full service, meaning we cover all facets of marketing. We are not brand strategists renegading as marketing strategists or copywriters renegading as SEO specialists. Secondly, we are pioneers. We have a nose for a marketing trend, and ear for a new marketing tool and can hang our hat on the fact we have been pioneers in Australia across many aspects of marketing. If you want to know about the latest and greatest marketing strategies that are working RIGHT NOW for our clients, we can tell you. Thirdly, we’ve worked with a wide range of organisations, which herald from many industries. Chances are that the marketing strategist you meet will have first hand experience with your industry, allowing you receive strategic guidance that makes sense. Finally, we are about outcomes. It won’t just be a flowery chat. You will receive actionable insights that can drive tangible results for your business post session. So nothing is lost, and all is gained.

Simply enquire with us stating which of the above packages you are most interested in. We’ll raise you a quote to accept and thereafter an invoice along with some times the most relevant consultant is available. If you are unsure which package may suit and want to vary inclusions, also simply reach out and we will be more than happy to make adjustments.

Our availability is subject to your locations + agenda you wish to focus on + timing. At times our consultants are in high demand and sessions may be booked 2-3 weeks ahead of time. At other times, we may have someone available to meet with you within the week. We will always do our best to accommodate your timeframes where possible.

We offer both in person and online sessions. Our online sessions held on Zoom or Google Meet (generally Zoom) are the most popular as they give both sides more flexibility and we are expert at facilitating sessions online using a range of interactive features (online whiteboarding, text chat, unmute etc.) We can offer sessions at our offices in Wickham, Newcastle & also Maroochydore, Sunshine Coast, and from time to time we will also travel to our client’s workplace or choice of meeting space, however please note additional travel charges will apply (flights or mileage).

The short answer is no. We will ask you all the questions we need to extract what we require at the session, and we may also ask you to provide us items post session if the need is identified. If however you feel strongly that you would like us to be across some items prior to the session (within reason) of course you may send it through well in advance of the session so we can distribute it to the necessary team members.

Getting started with our marketing strategy or consulting services is simple. Reach out to us via phone, email, or our online contact form to schedule a free initial chat with one of our experienced consultants, or if you are ready to cut to the chase, call and ask for a quote to be raised for the package you are most interested in. Accept this, we send an invoice, then we schedule your strategy session at a time that suits your team and ours. Easy!

Hear from our Marketing Strategy & Consults Customers

I’ve had the pleasure of working with the team at Creative Collective and they are fantastic to work with. The team is very professional, collaborative, and consistently delivers high-quality results. I would highly recommend them for any business looking for expert marketing support.

Nutrisoy

Yvette and the team nailed our brand and marketing strategy. They really took the time to understand who we are as co-founders, and what the drivers behind our brand are. Yvette’s ability to capture that and put it into an easy to understand and clear brand direction was exactly what we needed. Very much looking forward to seeing our new branding come to life – thanks for the incredible work so far Creative Collective team!

The Happychondriac Society

We have had the pleasure of working with The Creative Collective over the past 8 months. The support from Yvette and team has been terrific, be it communications, marketing, social media and offering strategic direction, we have been thrilled with their support. Highly recommend them to any business.

Yarra Ranges Kindergartens Inc

We engaged The Creative Collective to improve communication, build internal capability, and support our team with proactive and reactive media relations. This involved the development of a comprehensive PR and engagement strategy, creation of clear messaging frameworks, and delivery of training to lift internal confidence in managing public communication. We found Yvette and the team to be highly professional, insightful and supportive and would recommend The Creative Collective to any organisation requiring PR and communications support.

Upper Hunter Shire Council

Katrina was generous with her time and was able to understand my business quickly and provide robust advice. She was also able to meet me at my level of understanding and further develop it. I’m looking forward to reaching out to the Creative Collective team again!

Apt Lab Education

Just finished my second marketing consultation with Marcie at The Creative Collective. The consultations have been excellent with a focus on my professional needs. Marcie took the time to learn about my role and industry before making any recommendations. When working with the Creative Collective they give you plenty of opportunity for input to ensure the solutions are specific to your needs.

Sam Boughton

I had a facebook/ tiktok strategy/ads training with Yvette. It was insightful, covering valuable tips on what strategies work best and what to avoid. The session included a detailed step by step guide on creating and refining target audience, making to it simple and practical.

groei.com.au

Creative Collective help bring clarity and direction to our marketing strategy, at a time when we weren’t sure how to go ahead. This was not the first we used their services and it won’t be the last!

Maker Dad

Very fortunate to work with such an incredible team. The Creative Collective exceeded my expectations. Thank you for for such a great experience.

Supportivity

Yvette and the team at The Creative Collective customer service and care is second to none. No question was too big or too small when I couldn’t get my head around some techy stuff. I loved the detailed marketing plan I received from them specifically for my business. Then to see it implemented and then see the results and my numbers and reach grow and increased inquiries and sales that followed was great.

Butterfly Heart Spiritual Healing

I have never sat through such a worthwhile training session in my entire career. There was so much new content that I hadn’t known about and the excitement created by Yvette to get in and get LinkedIn working for me was FANTASTIC!

Never sat through such a worthwhile training session in my entire career

I’d like to take the time to pass on a big thank you to Tamara, Arvind & Alan.This process has been seamless and very enjoyable. Your organisation & communication has been impeccable, and this has made the journey pleasant. I have no hesitation in working with you again and will certainly be passing along recommendations wherever possible.

Stuart Kruger – Helpa

“Would highly recommend The Creative Collective. We own a small dental practice in NSW and The Creative Collective have been instrumental for all our social media and paid advertising and SEO needs. Easy to work with, very informative and regular feedback regarding ads/campaigns. We’ve been working together for the past 12 months and I’m sure this winning relationship will continue for the foreseeable future.

Platinum Dental

“Cant recommend The Creative Collective enough. Professional, intelligent, sound advice and expertise. Katrina and Yvette have been a pleasure to deal with. No pushy sales what so ever just great service and applicable information. Thanks!!!”

James Wallis

I just wanted to say that today was one of the best 4 hours of strategy I have ever spent and so excited and reinvigorated about our digital strategy moving forward. A lot of companies online say they offer ‘strategy support’ but this exceeded my expectations. Please pass on my thanks to Yvette also, she was great. A few of my colleagues are also looking at social strategy right now so I will pass on your details, as I was raving about the session and they are now keen to do their own. Thanks again, and excited for the next steps.

Centre for Invasive Species Solutions

We really appreciated all your advice the other day.…  I was reading off my business plan when you asked certain questions and quickly realised how wrong I was with our proposed target markets and strategies. … Though I hold a business Diploma and Cert IV in bookkeeping, your expertise has been priceless.

Natalie Steel – Amor Balloonz

Proudly Regional, Serving Client’s Nationally.

With offices in Newcastle, New South Wales, and Sunshine Coast, Queensland, we can offer you a strategy session in person at these locations, come to you, or conduct a strategy online to anywhere. We will even consider before hours or after hours sessions on a by application basis.

Unlock Your Marketing Strategy Potential Today!

Ready to enhance your marketing strategy?

Contact our team at The Creative Collective today.

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