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Media Training

Engage in Media Training or Crisis Communications Training With Us!

Looking for quality training in person or online from people that actually work in PR, have been journalists and editors and who have advised hundreds of people on how to handle the media?  You’ve come to the right place!

We have been offering media training since our business began in 2007 and our key point of difference is that we can offer online or, in person training, one on one or to small or large groups, and then actively work on your PR, OR provide other areas of training should you require it. Talk about full service!

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Recent Projects

Riverside Dental
Newcastle Show
Ramona Trattoria | Restaurant Launch PR & Hospitality Marketing Brisbane
Derek Gripper Australian Tour | National PR Campaign
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Road Safety Education Australia & NZ
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You can be assured that when you register for training with us, you will be connecting with highly experienced media trainers who can advise you on crisis communications, a one of media opportunity, or to get you ready for a new role or a range of upcoming media opportunities as well as help find you media opportunities to shine.

Book your ourse or workshop with us at a date and venue (online or in person) that suits you now!

If you have any other questions about our courses and workshops, please don’t hesitate to contact us.

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Media Training FAQ’s

Media training is a specialised program designed to prepare individuals and organisations to effectively communicate with the media. It includes techniques for handling interviews, crafting key messages, and presenting oneself confidently in front of cameras or reporters. Our training ensures you are well-prepared to convey your message clearly and effectively in any media situation.

Media training is beneficial for anyone who may interact with the media, including business leaders, spokespersons, public relations professionals, and employees in customer-facing roles. It’s especially useful for those who represent their organization in public forums, such as press conferences, interviews, or media appearances.

Our media training sessions can be off the shelf or customised, and can cover a wide range of topics, including:

  • Understanding the media landscape & how it has changed over time
  • How PR works
  • Strategising a PR campaign
  • Preparing for an interview:
  • Adapting messages for different media formats (print, TV, radio, online)
  • During the interview:
    • Techniques for if things go off track
    • What to do in tricky situations
    • Body language and presentation skills
    • Staying on message and handling difficult questions
  • Interactive Activity: Mock interviews with feedback
  • Understanding Crisis Communication
    • Types of crises and their impact on reputation
    • The importance of a crisis communication plan
  • Steps for Effective Crisis Management
    • Immediate actions to take during a crisis
    • Communicating with stakeholders and the public
    • Post-crisis reputation rebuilding
  • The Impact of Social Media on Reputation
    • Monitoring online conversations and sentiment
    • Engaging with audiences on social media
  • Managing Online Reviews and Feedback
    • Responding to positive and negative feedback
    • Strategies for mitigating online reputation risks
  • Developing key messages
  • Techniques for successful interviews
  • Managing difficult questions
  • Body language and presentation skills
  • Crisis communication strategies
  • Media etiquette and best practices
  • Importance of media in shaping public perception
  • Different types of media (print, broadcast, digital)

Our training is conducted in minimum 2 hours – online or in person, as well as in half day and full day formats. Our media training is conducted through a mix of lecture style learning and interactive practical exercises, and real-world simulations. We tailor our approach to meet the specific needs of your organisation, ensuring that participants gain hands-on experience and personalised feedback. Training can be conducted in-person or virtually, depending on your preference.

The duration of media training sessions can vary depending on your needs and goals. We recommend you have a chat with our Training Manager to work out the best approach for you subject to your desired agenda, number of participants, location i.e. online or in person and level of participants. Half day and full day are our most common formats.

Absolutely! We understand that each organisation has unique needs and challenges. We offer customised media training programs tailored to your specific industry, audience, and objectives. Our trainers will work closely with you to develop a program that addresses your key concerns and prepares your team for successful media interactions.

Media training offers numerous benefits, including:

  • Enhanced confidence in dealing with the media
  • Improved ability to communicate key messages
  • Greater control over media interactions
  • Better preparedness for crisis situations
  • Increased positive media coverage
  • Enhanced public perception and reputation management

Booking a media training session with us is easy! Simply contact us through our website or give us a call to discuss your needs. Our team will help you schedule a session that fits your timeline and objectives. We look forward to helping you master the art of media communication.

Yes, we provide ongoing support to ensure that the skills and techniques learned during training are effectively applied. Our team is available for follow-up consultations, additional coaching sessions, and feedback on your media interactions. We are committed to your long-term success in media communication.

Hear from our PR Customers

We engaged The Creative Collective to improve communication, build internal capability, and support our team with proactive and reactive media relations. This involved the development of a comprehensive PR and engagement strategy, creation of clear messaging frameworks, and delivery of training to lift internal confidence in managing public communication. We found Yvette and the team to be highly professional, insightful and supportive and would recommend The Creative Collective to any organisation requiring PR and communications support.

Upper Hunter Shire Council