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PR campaigns that build visibility, credibility and trust.

Strategic PR campaigns that connect you with the right audiences

Whether you’re launching a new service, announcing a milestone, telling a brand story or building long-term reputation, our PR campaign services help you get in front of the right people through strategic media outreach and professional storytelling.

As an experienced PR agency with strong media relationships across local, industry and national outlets, we design and deliver tailored public relations campaigns that elevate your visibility, shape perception and support your organisational goals. Our approach is strategic and practical – focused on securing coverage, reaching your target audience and measuring impact.

We begin every campaign with a PR briefing and strategy session to identify your newsworthy angles, key messages and target media. From there we develop compelling press releases, manage targeted media outreach and follow-up, coordinate interviews and media opportunities on your behalf, and deliver a clear end-of-campaign report.

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Who we work with on PR campaigns

We’ve delivered PR campaigns for not-for-profits, government bodies, councils, membership associations and businesses of all sizes – supporting everything from national announcements and milestone celebrations to local launches and community initiatives.

Our team understands how to shape stories that resonate with journalists – and how to adapt messaging for different outlets, audiences and news cycles.

pr campaign agency Australia
pr campaign agency Australia

Why invest in a PR campaign?

A PR campaign isn’t about chasing headlines for the sake of it. It’s about building credibility, visibility and trust through earned media – something advertising alone can never achieve. A well-planned PR campaign helps you:

  • Position your organisation as credible and newsworthy
  • Generate quality backlinks to your website (valuable for SEO and AI search visibility)
  • Share your milestones, launches and moments of change
  • Support your overall business objectives
  • Create coverage that can be repurposed across your website, social media, tenders, grants and stakeholder communications

Choose your PR Packages package

Starter PR Package

From $3600 + GST

Suited to local campaigns, targeted industry announcements or first-time PR activity where the objective is focused visibility rather than broad national reach. (Up to 18 hours of senior PR consultancy)
  • PR discovery and angle development
  • Press release writing (one professionally written release, supplied for approval)
  • Targeted media outreach (research and distribution to a relevant local or industry media list)
  • Media follow-up with selected journalists to encourage coverage
  • Campaign summary outlining coverage achieved or pending

 

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Standard PR Package

From $5600 + GST

For organisations wanting a hands-on, end-to-end PR approach combining strategy, content development, proactive media outreach and clear reporting. (Up to 28 hours of senior PR consultancy)
  • PR discovery and strategy session
  • Media kit support (review and collation of brand files, bios and imagery)
  • Press release writing (one or more releases during the campaign, supplied for approval)
  • Targeted media outreach (research, distribution and pitching to a relevant media list)
  • Media follow-up and liaison (ongoing coordination of interviews, commentary and imagery)
  • Campaign report (end-of-campaign overview of coverage secured or pending, with performance insights)
  • Optional debrief call or meeting
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Solid PR Package

From $7800 + GST

For high-profile announcements, broader reach and multi-angle storytelling, or organisations wanting a more proactive, comprehensive PR approach.
  • In-depth strategy and campaign planning session (multiple angles, messaging and timing)
  • Media kit refinement (brand materials, bios, messaging and imagery guidance)
  • Press release writing (up to two releases during the campaign, supplied for approval)
  • Expanded media outreach (local, industry and selected national outlets)
  • Active pitching and follow-up with priority journalists
  • Media liaison and coordination (interviews, commentary, imagery and photo opportunities)
  • Comprehensive campaign report with performance insights
  • Strategic debrief session to review outcomes and identify future opportunities
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Important Notes: Coverage can be influenced by timing, competing news cycles and editorial priorities. TCC does not guarantee media coverage; however, we have a strong track record of securing coverage for our clients. Examples at thecreativecollective.com.au/pr. Media monitoring (Medianet Intelligence) is recommended for all campaigns and charged separately at approximately $300-$500 + GST per month. If declined, TCC cannot guarantee all coverage will be identified. Packages exclude external supplier costs such as photography, postage or third-party expenses, billed separately. Refer to thecreativecollective.com.au/legals for full terms.

Recent Projects

Riverside Dental
Newcastle Show
Ramona Trattoria | Restaurant Launch PR & Hospitality Marketing Brisbane
Derek Gripper Australian Tour | National PR Campaign
The Law Office of Conrad Curry | Law Firm Marketing & SEO Newcastle
Stride Mental Health
Road Safety Education Australia & NZ
The Good House

FAQ’s

A PR campaign is a strategic communications program designed to build and maintain a positive public image, generate earned media coverage, and achieve specific visibility or reputation objectives through professional storytelling and media outreach.

PR delivers credibility that paid advertising can’t. Earned media coverage – a journalist choosing to feature your story – carries far more trust with audiences than a paid ad. PR also generates SEO value through backlinks, builds long-term brand authority and creates content that can be repurposed across multiple channels. The two work best together.

We work across print, online, radio and television – local, industry and national outlets – depending on your campaign objectives. We tailor our media list specifically to your target audience and story.

No – and any agency that does should be treated with caution. What we can guarantee is a strategic, professional approach, genuine media relationships and a strong track record of securing coverage across a wide range of industries. See examples at thecreativecollective.com.au/pr.

Campaign timelines vary. A targeted local campaign may run for 4-6 weeks. A more complex multi-angle campaign may run for 8-12 weeks or longer. We’ll recommend the right timeframe at the strategy session.

Not-for-profits, government and council, health and medical, finance, real estate and property, hospitality, events, professional services and more. Our team tailors every campaign to the dynamics of your industry.

Yes. Crisis communication is available as part of a retainer engagement. If you are facing an urgent media situation, contact us directly to discuss options.

A brief overview of your news, campaign goals and timeline. We handle the rest – briefing, strategy, writing, outreach and reporting.

→ See also: PR Strategy | PR Retainer | Media Training

Hear from our PR Customers

We engaged The Creative Collective to improve communication, build internal capability, and support our team with proactive and reactive media relations. This involved the development of a comprehensive PR and engagement strategy, creation of clear messaging frameworks, and delivery of training to lift internal confidence in managing public communication. We found Yvette and the team to be highly professional, insightful and supportive and would recommend The Creative Collective to any organisation requiring PR and communications support.

Upper Hunter Shire Council