Get strategic about your PR – before you need it.
A PR strategy that moves you from reactive to proactive
A PR strategy is the foundation of everything we do in public relations. Whether we’re engaged for a one-off PR campaign or an ongoing PR retainer, developing a clear strategy comes first. But you can also engage us for a PR strategy as a standalone piece of work – and many organisations do.
A well-developed PR strategy gets you into a proactive and strategic position, rather than scrambling reactively when an opportunity or a crisis arises. It defines what you’re setting out to achieve, who you need to reach, what your key messages are, and how you’ll measure success over time.
Our approach to PR strategy development
We commence every PR strategy engagement with a structured briefing session with you and any key stakeholders. This serves as both an introduction and an information-gathering exercise – exploring your organisational objectives, goals, target audiences, existing coverage, key messages, competitors, ideal media placements and key spokespeople.
Having completed the briefing session, we prepare a dedicated PR strategy document and present a draft to you and your stakeholders for input. Once finalised, the strategy becomes the foundation for whatever PR activity follows – whether that’s a campaign, an ongoing retainer or media training.
What’s covered in a PR strategy
A comprehensive PR strategy from TCC typically covers:
- Situational analysis – where you are now, what’s working and what’s not
- Objectives – what PR needs to achieve, aligned to your broader business goals
- Target audience identification – who you’re trying to reach and through what channels
- Key message development – the core narratives that will guide all communications
- Media landscape assessment – which outlets, journalists and formats are most relevant
- Spokesperson identification and readiness
- Planned PR activity schedule – what, when and how
- Measurement framework – how success will be tracked over time
What happens after the strategy?
If you engage us for ongoing PR services – whether a one-off campaign or a PR retainer – we get straight to work rolling out the strategy. If you take the strategy document away to implement internally, we’ve equipped you with a clear framework to work from.
We also offer standalone media training for spokespeople who need to be confident and consistent when engaging with journalists and media.
Why pay for a strategy session?
We’re happy to chat with you for 15-20 minutes about your business and PR requirements – you can book that here. But if you need more dedicated time with our team, we charge for this service. We are marketing professionals offering expertise that can genuinely improve your bottom line – the same way you’d pay for an hour with your accountant or solicitor.
Our sessions are held online via Zoom or Google Meet (most popular), or in person at our Newcastle or Sunshine Coast offices. Travel to your location can also be arranged with applicable fees. Sessions are available during and outside standard business hours by arrangement.
What sets TCC’s PR strategy apart
We’re truly full service – not brand strategists moonlighting as PR consultants, or copywriters renegading as SEO specialists. Our PR team has genuine media industry experience and established relationships. We’ve worked across a wide range of industries, which means the strategist you meet will most likely have first-hand experience in your sector.
We focus on outcomes – not flowery conversations. You’ll leave with actionable insights and a clear plan that drives real results. Everything is documented and nothing is lost.
Recent Projects
PR Strategy FAQ’s
Hear from our PR Customers
We engaged The Creative Collective to improve communication, build internal capability, and support our team with proactive and reactive media relations. This involved the development of a comprehensive PR and engagement strategy, creation of clear messaging frameworks, and delivery of training to lift internal confidence in managing public communication. We found Yvette and the team to be highly professional, insightful and supportive and would recommend The Creative Collective to any organisation requiring PR and communications support.
Upper Hunter Shire Council
Proudly Regional, Serving Client’s Nationally.
With offices in Newcastle, New South Wales, and Sunshine Coast, Queensland, we can offer you a strategy session in person at these locations, come to you, or conduct a PR strategy online to anywhere. We will even consider before hours or after hours sessions on a by application basis.
Book in for a PR Strategy Today!
Ready to enhance your PR strategy?
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