Experience the benefits a PR Agency can offer your business!
As a leading public relations company, we specialise in helping individuals and companies gain the media attention they deserve.
Whether you need a tailored PR strategy, media training, a comprehensive PR campaign, or wish to engage us on a PR retainer, our expert PR team is here to help.
Why engage a PR agency?
Public Relations is a hugely powerful, yet often overlooked form of marketing. At The Creative Collective, we’re huge fans of PR and we’ve had a lot of success with it, achieving extensive media coverage for ourselves and our clients. In short, we walk our talk.
Engaging a PR agency like The Creative Collective offers numerous benefits that can significantly enhance your brand’s reputation, brand awareness, credibility, and overall visibility.
By investing in public relations you can achieve media coverage in newspapers, magazines, blogs, podcasts, TV and radio, positioning you as an industry expert and bringing awareness and interest to your cause or company.
Why Choose Us As Your Public Relations Company?
As a trusted PR agency, The Creative Collective boasts a team of seasoned professionals with extensive experience in public relations. We understand the media landscape and know how to navigate it to your advantage.
Our team have PR experience on ‘both sides of the fence’ having worked in the media in various locations around the world, and conducting PR campaigns for a wide range of companies.
With conduct bespoke media training and handled media liaison on sometimes sensitive issues. Some of our team have degrees in Public Relations, Event Management or PR related areas.
We have established media contacts and media software which maintains these contacts and alerts us to new opportunities. We are well aware of what it takes to achieve coverage so we are quite selective of who we will accept as PR clients.
We will help you develop newsworthy campaigns and events, and if PR is not the right fit for your business, we’ll provide strategic recommendations on better-suited marketing tactics.
PR Campaigns We Have Worked On…
SuperFriend
SuperFriend is a unique not-for-profit organisation providing mental health solutions, advocacy and insights to organisations and industries throughout Australia.
The Creative Collective identified key news-worthy activities and strategically leveraged the release of SuperFriend’s annual ‘Indicators of a Thriving Workplace survey’ – Australia’s largest survey of this kind that presents statistics and responses from 10,000 workers in Australia.
The Newcastle Show
The Newcastle Show engaged The Creative Collective to provide multi-channel marketing services to raise awareness of, launch and drive attendance to its 121st event. Through our targeted PR efforts we successfully built hype and awareness around The Newcastle Show 2023.
We issued three media releases and pitched and facilitated two press calls.
We also facilitated media interviews on the ground throughout The Show.
In total, we secured 41 pieces of earned media with a total audience reach of 6.7 million.
Shaplands Swim School
At age 69, Sunshine Coast resident Chris Shapland took on a challenge that would daunt many younger and fitter people when he swam 33km across the English Channe. As the owner of Shapland Swim Schools, a swim school with multiple locations across South East Queensland, Chris came from a long pedigree of swimmers.
With our assistance a PR campaign was mobilised and we were able to achieve 53 quality media pieces in publications ranging from those in the UK to those in Australia and the swim world, as well as radio and getting the Sunrise TV camera crew on the boat!
Vostok Space Beer
4 Pines Brewing Company (beer lovers) and Saber Astronautic from Manly, Australia on Sydney’s Northern Beaches joined forces and went on a mission of galactic proportions – to go where humanity never has before and create the world’s first beer for space.
We achieved extensive global coverage in some of the world’s biggest media sources including The Sun (UK), CNN Travel (USA), SBS, The Daily Mail & more.
This included 163 pieces with 671,071,805 combined readership and a $1,649,434 Media Value.
Style Story
Style Story was founded with the goal of showcasing the best and most innovative K-beauty products to Australians. When STYLE STORY first began, Korean beauty products weren’t widely known or available in Australia.
Since then, STYLE STORY has grown to become the household name in Korean Beauty in Australia, with a team on the ground in Australia and Korea.
We worked with Style Story on a PR retainer basis and achieved them coverage across Australian media in sought after publications such as Cosmopolitan, Elle, Virgin Australia’s “Voyeur” Magazine, Good Health, in Australia’s biggest beauty subscription boxes, including BellaBox and on news sites like the The Urban List, The Sydney Morning Herald, the Robb Report, Daily Telegraph, The Courier Mail, Body + Soul, The Sunday Mail, news.com.au, Canberra Weekly, in print publications as well as on numerous blogs and YouTube channels.
Our PR Services
PR Strategy
Want the opportunity to sit down with a professional to discuss what angles you could pitch to the media?
Want input on what other options are available when it comes to PR such as being a guest on podcasts, being. aguest contributor to high ranking blogs, entering business awards, gettin called on for speaking gigs and more?
Many businesses have seen the benefit of sitting down with one of our highly experienced PR specialists for an initial one-off consult or have us work with them to develop a PR strategy.
PR Campaigns
Want to run a PR campaign to launch or promote a product, event, service, person, company or something else?
We have extensive local, national and even international PR campaign experience and are more than happy to work on a project basis by being engaged for a one off campaign, or several PR campaigns over the course of the year.
We can assist you over a short or longer term campaign and advise you on the best duration.
PR Retainers
Need someone who has your back and represents you on an ongoing basis?
Yes you could go ahead and hire someone full time, but you’ll pay a significant amount in salary and they may not be as they appear on their resume.
If you are really serious about getting in the media on a regular basis, and working with a team of PR specialists who live and breathe this stuff, you’d be far better to contract The Creative Collective as your publicist.
Media Training
Want to learn how to deal with the media? We are called on to run consults (small groups of 1-3 people) and group training for many corporate organisations requiring media training for themselves or their team.
We have dedicated resources in the form of slide decks and workbooks which can be customised to suit your organisation’s needs i.e. crisis communications, product launch, general commentary etc.
Crisis Communications
In today’s fast-paced digital world, a crisis can strike at any moment, putting your brand’s reputation at risk.
At The Creative Collective, we offer crisis communications services, including developing comprehensive crisis communication plans and offering expert support to help you navigate through challenging times with confidence and poise.
Media Monitoring
Staying informed about how your brand is perceived in the media is essential for effective public relations. At The Creative Collective, our media monitoring service ensures you are always in the loop about what’s being said about your brand, industry trends, and competitor activities.
We can offer media monitoring and public sentiment reporting, providing you with historical and real-time updates and insights.
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FAQ’s
Hear from our PR Customers
We engaged The Creative Collective to improve communication, build internal capability, and support our team with proactive and reactive media relations. This involved the development of a comprehensive PR and engagement strategy, creation of clear messaging frameworks, and delivery of training to lift internal confidence in managing public communication. We found Yvette and the team to be highly professional, insightful and supportive and would recommend The Creative Collective to any organisation requiring PR and communications support.