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Don’t let a new website destroy your Google rankings.
Why every website rebuild needs an SEO migration plan
If you have a reasonably sized website – say 10 or more pages – with some meaningful history behind it, and you’re planning a new website build, an SEO site migration plan should be considered non-negotiable. A beautiful new website that falls off Google after launch is a costly mistake. We help you avoid it.
An SEO site migration is when a technical specialist performs a range of tasks in the planning phase of a new website – before a single line of code goes live. This includes identifying how many pages the existing site has, which are indexed by search engines, what the current visibility and rankings look like, and what keywords the site ranks for now and could rank for in the future.
From there, a migration plan is mapped out – specifying for each URL whether it will cease to exist (with a 301 redirect to an equivalent page), continue with a new URL (also requiring a 301 redirect) or continue with the same URL unchanged. We liaise with you to ensure you agree with the approach before it’s executed.
What happens at go-live and beyond
Once your new website goes live, we execute the migration plan precisely and monitor the new site carefully – weekly and monthly – using professional SEO software. This includes:
- Verifying all 301 redirects are working correctly
- Monitoring for crawl errors, broken links and indexation issues
- Tracking keyword rankings and comparing to pre-launch benchmarks
- Reporting on new site performance so you can demonstrate impact to management or board with hard data
The aim is to ensure your new website has the best possible chance of performing better than its predecessor from an SEO perspective – not just looking better.
The risk of getting it wrong
A poorly executed site migration can result in status code errors across hundreds of pages, significant loss of Google rankings built over years, website visitors landing on broken pages and bouncing immediately, and loss of backlink equity pointing to old URLs. We’ve helped clients recover from poorly executed migrations – but preventing the problem is always faster and less expensive than fixing it.
Why TCC for SEO site migration
The big advantage of working with us on your SEO site migration is that we have both web specialists and SEO specialists in-house, both experienced in planning and executing migrations, and both working closely together throughout. You don’t need to coordinate between your web developer and an external SEO agency – we handle it as one integrated team.
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Hear from our SEO Customers
I’ve worked with The Creative Collective on new website planning and build, SEO and Social Media Ads strategy. Kat and her team have always been very clear and professional with their advice and clearly very knowledgeable. They are, and will continue to be my go to for all things digital in my business.
Positive
Responsiveness, Quality, Professionalism
Lil’ Creatures
The Creative Collective team developed a marketing strategy, re-branding and new website for our small business. A great team of marketing specialists who leverage their expertise to deliver the outcomes you are looking for. I highly recommend them for all your marketing requirements.
Hatch Solutions
The Creative Collective team have been great at guiding our team in the right direction with all things digital. The always changing digital landscape is difficult to keep up with so, TCC team of various experts have been very helpful. We have tried many agencies in the past, however, we have found The Creative Collective team to be the most effective team in terms of assisting many of our digital requirements for our business.
Mustad Australia
“Thank you to the Creative Collective Team for working with us to create a fresh brand, a website and their continued work with SEO to help us increase our website traffic Australia wide. Their friendly team are always willing to assist, are quick to respond if needed and always have great new ideas on how we can drive results. Our monthly meetings are a great way for us to discuss our website visibility growth and are always informative, helping to set the agenda for the month moving forward. We hope to continue our working relationship and to continue increasing our organic search positions.”
Boiling Point Services
Thank you for all this information and all your work for us over the last 12 months. We have had fantastic results from both SEO & Google advertising. Our website sales have increased 10 fold. We have been introduced to many new fantastic clients via Google, many that have spent considerable amounts of money with us. The website support has been fantastic and our website looks amazing and functions well. Thank you
Aquarian Pearls
I’m a small business owner and have been working with The Creative Collective for over 18 months now. Over this time, with there expert advice on all things marketing, they’ve helped grow my business from humble beginnings to something to be proud of. I hate think we’re I’d be without Kat and her team of tech heads! 100% recommendation for any business new or old!
Valkyrie Functional Fitness
“Would highly recommend The Creative Collective. We own a small dental practice in NSW and The Creative Collective have been instrumental for all our social media and paid advertising and SEO needs. Easy to work with, very informative and regular feedback regarding ads/campaigns. We’ve been working together for the past 12 months and I’m sure this winning relationship will continue for the foreseeable future.
Platinum Dental
“Partnering with The Creative Collective to manage our SEO has been a great success. We understand the importance of continually monitoring and evaluating our website’s SEO results and aligning our campaigns and targets with our business objectives; we chose to partner with The Creative Collective because they share the same ethos. Their services are strategic, adaptive and tailored to our needs. The team have been outstanding to work with, with each team member a specialist in their own field. Our results have been fantastic across both organic and paid SEO. The digital world is fast moving, with the support of The Creative Collective we now have confidence that we are constantly adapting and having great success in this space.”
Anglican Care
“The bounce rate of our website is down to 7% since January this year. Since March 1 it is even better: 1.6%. A great testimony to your work on redesigning the pages. Well done!”
Digital Careers
“It’s been great seeing our site gradually improve. I do want to say that we have been very happy with the reporting and transparency of it all. It has been great and we have been able to see the goals come in with the work which has been fantastic.