Social Media Ads Audit Services
Get the clarity and guidance you need with a professional audit on your social media ads account…
Are you running social media ads but unsure if you’re getting the most out of your budget? A social media ads audit from The Creative Collective is exactly what you need to ensure your campaigns are performing at their best. Our expert team will dive deep into your existing ads, providing you with actionable insights and recommendations that can significantly enhance your ad performance and return on investment (ROI).
A social media ads audit is essential for any business looking to optimise its ad spend across platforms like Facebook, Instagram, LinkedIn, and more. Even if your ads seem to be performing well, there are often hidden opportunities for improvement that can lead to even better results. Our audits are thorough, covering every aspect of your campaigns, from targeting and ad creatives to bidding strategies and conversion tracking.
We are regularly called on by a wide range of organisations – big and small – for this service…
Because there is a lot to know when it comes to social media ads!
When you choose The Creative Collective for your social media ads audit, you’re tapping into experts who know what to look for when it comes to analysing your campaigns against industry benchmarks and best practices. Our team will assess the effectiveness of your targeting, ensuring you’re reaching the right audience with the right message. We’ll also examine your ad creatives to determine if they are truly resonating with your audience and driving the desired actions.
We offer a range of packages – from our starter package to our serious package. Scroll down for more information.
Our Social Media Ads Audit Process
Conducting a social media ads audit for our clients involves several key steps to ensure a thorough evaluation:
- Initial Audit Briefing/Consultation: We begin with a briefing session to gather key information to better understand your objectives, whether it’s increasing brand awareness, driving more sales, or improving lead quality. We also find out more about about your business including your target markets, competitors, keywords if you are doing a search campaign, and any specific areas of concern.
- Ad Account Review: We dive into your account, analysing key metrics and performance indicators that matter most to your business. We evaluate everything from your account structure to your targeting settings, ensuring your campaigns are aligned with best practices and industry standards.
- Creative Analysis: we don’t stop there. We also look at the creative side of your ads. Is your messaging resonating with your target audience? Are your ads compelling enough to stand out in a competitive marketplace? We provide actionable insights on how to improve your ad copy and creatives to increase engagement and click-through rates.
- Budget Analysis: One of the most valuable aspects of our audit is identifying wasted spend. Inefficient keyword targeting, poorly optimised bidding strategies, and irrelevant ads can drain your budget without delivering results. Our audit will help you eliminate these inefficiencies, allowing you to reallocate your budget to the areas that generate the best returns.
- Detailed Report: After completing the audit, we provide you with a detailed report outlining our findings and recommendations. This report isn’t just a list of issues; it’s a roadmap to better performance. We offer clear, actionable steps you can take to improve your Google Ads campaigns immediately.
If you have any questions about our social media ads audit process and how it may be customised to meet your needs, please don’t hesitate to contact us.
FAQ’s
Let’s chat about your project
Choose your Social Media Ads Audits package
STARTER
From $1080 + GST
Briefing session to gather key information and discuss main objectives, target markets, competitors, budgets, areas of concern
Light review of x1 Channel Ad account (Facebook & Instagram = x1) on randomised ads only i.e. current ad formats, copy, imagery, video, calls to action, placement, targeting, budget etc.
Light review of your website + forms/lead pages/product pages
Prepare + provide a written debrief (approx. 2-4 pages) of our observations + recommendations
STANDARD
From $1440 + GST
Briefing session to gather key information and discuss main objectives, target markets, competitors, budgets, areas of concern
Review of all levels of x2-3 ad accounts (Facebook & Instagram = x1) — campaigns, most recent ad sets, and randomised checks of ads i.e. current ad formats, copy, imagery, video, calls to action, placement, targeting, budget etc.
Check any pixel set ups where possible, and review any established custom audiences
Review of your website + forms/lead pages/product pages – front end only
Prepare + provide a written debrief (approx. 4-6 pages) of our observations + recommendations
SOLID
From $1800 + GST
Briefing session to gather key information and discuss main objectives, target markets, competitors, budgets, areas of concern
Review of all levels of x 3-5 channel ad account (Facebook & Instagram = x1) — campaigns, most recent ad sets, and randomised checks of ads i.e. current ad formats, copy, imagery, video, calls to action, placement, targeting, budget etc.
Check any pixel set ups where possible, and review of any established custom audiences
Deeper review of your website + forms/lead pages/product pages – front end only
Prepare + provide a written debrief (up to 20v pages) of our observations + recommendations
Social Media Ads Audit Case Studies
Life Without Barriers
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