thecreativecollective.com.au
social-media

Want to take your social media to the next level? We can help!

We have been offering social media advertising services since 2008, and have worked with a wide range of clients from multiple industries on everything from targeted campaigns to local, regional, national and even international audiences.

Now when we talk about social media advertising, we don’t mean just boosted posts. If that’s what you’re after head on over to our social media management packages which include boosted posts.

What we are talking about here is more advanced social media advertising, with the ability to target your customers based on their gender, age, location, educational level, marital status, industry, job title, interests and more!

As a busy person, it can be hard to know which social media advertising platform is best for you, which objectives to choose, who you should target, how much budget you should commit and over what duration, what ad format and what placement you should choose, and generally what constitutes a good advertisement.

 

The Creative Collective have multiple team members who are social media specialists. Here’s just a few of our social media advertising credentials:

  • Two of our team were official Facebook Community Trainers (less than a dozen trainers in Australia & NZ) from 2019 to 2021, wearing the Facebook T-Shirt and delivering training in Facebook’s family of apps (Facebook, Instagram, WhatsApp, Messenger and the Audience Content Network) to thousands of small businesses in Australia both in person and online.
  • Many of our team have completed Facebook Blueprint certification which recognises advanced-level proficiency with Facebook’s family of apps. See what social media credentials we hold below.
  • As an official ManyChat Agency Partner, we’re building on top of the #1 bot platform on Facebook Messenger and getting some exceptional results for our clients in this space. And we get access to training, priority support, a private agency community, exclusive sales and training resources and much more.
social-media

Recent Projects

Port Stephens Tourism
Down Syndrome NSW
The Good House
Pretty In Pine
The Law Office of Conrad Curry | Law Firm Marketing & SEO Newcastle
Silicon Coast – FWD Fest
SMART Recovery Australia | Integrated NFP Marketing Retainer
Delsey Paris

Great social media advertising packages

Check out our great social media advertising packages below as some guidelines of what we can do, however please note we can also offer custom packages in line with your unique business or campaign needs.

What’s even possible with social media?

Social media can help achieve a lot of different things, but in order to get results, it’s important to get clear on EXACTLY what it is you are hoping to achieve from a social media campaign or regular posting. Below are a range of a few objectives social media can help with to get you thinking about what you need. Please note, some of the objectives below require larger financial investment than others to achieve.

Social Media Advertising Packages

Want to move beyond boosted posts and get started with more sophisticated advertising campaigns inside Facebook Ads Manager? We’d love to help! Or, are your ideal audience users on alternative social networks such as LinkedIn, Twitter, Pinterest or TikTok? We can run campaigns on these platforms too.

In all cases our social media advertising packages include an initial briefing/strategy session and your first month of service being dedicated to the set up of the ads, with actively monthly management thereafter. The best package for you will be determined by your objectives, the audiences you wish to target, and your ad spend, which we can help you determine.

Different Types of Social Media Advertising Platforms

When it comes to social media advertising, choosing the right platform can make all the difference in reaching your ideal audience. Each platform offers unique opportunities to target specific demographics and achieve your marketing goals.

  • Meta Ads (Facebook)
    Meta is a powerhouse for social advertising, offering robust targeting options and ad formats. It’s ideal for businesses seeking to reach a broad or niche audience with compelling visuals, videos, and carousel ads.
  • Instagram Ads
    A visually-driven platform, Instagram is perfect for brands with high-quality imagery and videos. With Stories, Reels, and in-feed ads, it’s an excellent choice for targeting younger, highly engaged audiences.
  • LinkedIn Ads
    LinkedIn is the go-to platform for B2B advertising. It’s perfect for connecting with professionals, decision-makers, and niche industries, offering ad formats like Sponsored Content and InMail.
  • Pinterest Ads
    For brands targeting creative or planning-oriented audiences, Pinterest is highly effective. Promoted Pins allow businesses to reach users actively searching for inspiration in areas like home, fashion, food, and travel.
  • TikTok Ads
    TikTok’s short-form video ads excel at engaging younger audiences with creative, trending, and authentic content. It’s a great platform for storytelling and going viral.
  • X Ads (formely Twitter)
    X ads work well for real-time engagement, brand awareness, and promoting events. It’s ideal for sparking conversations and staying relevant in trending topics.

Each platform has its strengths—selecting the right one depends on your audience, goals, and creative strategy.

FAQ’s

Social media advertising involves creating and posting ads on social media platforms like Facebook, TikTok, Pinterest, Instagram, LinkedIn, and Twitter. It helps your business reach a larger and more targeted audience, increase brand awareness, drive website traffic, and generate leads or sales.

The best platform depends on your target audience and business goals. For B2C businesses, TikTok, Facebook and Instagram are highly effective. LinkedIn is ideal for B2B companies, while Twitter can be great for real-time engagement and brand awareness. Our team will help you choose the right platforms based on your specific needs.

Budgeting for social media advertising depends on your goals, the competitiveness of your industry, and the platforms you choose. We recommend starting with a budget that allows for testing and optimisation, then scaling up as you see positive results. Our team can help you determine an appropriate budget for your campaigns.

Success is measured using key performance indicators (KPIs) such as engagement rates, click-through rates (CTR), conversion rates, and return on ad spend (ROAS). We provide detailed reports and insights to show you how your campaigns are performing and make data-driven recommendations for improvement.

While some results, such as increased engagement, can be seen quickly, it typically takes a few weeks to a few months to see significant improvements in metrics like leads or sales. Continuous monitoring and optimisation are essential to achieving the best results.

Yes, our team of experienced designers and copywriters can create compelling ad content and eye-catching graphics tailored to your brand and campaign goals. We ensure that your ads stand out and resonate with your target audience.

If you have high-quality images or videos, we can use them in your ads. However, if you don’t have any, our creative team can produce professional visuals that align with your brand and campaign objectives.

We use advanced targeting options available on social media platforms, including demographic, geographic, interest-based, and behavior-based targeting. Additionally, we can create custom audiences based on your existing customer data and lookalike audiences to reach potential customers similar to your best clients.

We offer a variety of ad types, including image ads, video ads, carousel ads, slideshow ads, and more. Each ad type serves different purposes, and we’ll recommend the best formats based on your campaign goals.

Absolutely. We offer full-service campaign management, including strategy development, ad creation, audience targeting, budget management, and performance analysis. Our goal is to continually optimise your campaigns to achieve the best possible results.

Our holistic approach combines creative excellence, data-driven strategies, and a deep understanding of various industries. We tailor our services to meet your unique needs, ensuring that your social media advertising campaigns are both effective and aligned with your overall marketing goals.

Let’s chat about your project

Choose your Social Media Advertising package

STARTER

From $1600 + GST

Suitable for new, early stage or small businesses wanting to deploy a small but effective social media ads campaign on x1 social media network. We will help you choose what social network and what type of campaign may best suit your goals.

– Initial briefing session to discuss objectives, target market, messaging, services/products, confirm landing pages etc.
– Conduct target audience research & identify relevant audiences to target with your campaigns (saved audiences only, not custom)
– Prepare Social Ads Planner and creative assets for 1 ‘always on’ campaign and up to 3 ad groups
– Supply Social Ads Planner to client for approval (up to 1 round of changes included)
– Take approved Social Ads live
– Actively monitor & manage ad campaigns throughout the month – switch non performing ads, tweak budgets, create new audiences or ads as required, expand high performing campaigns
– Monthly report
– Monthly meeting to discuss results
– Access to our online reporting dashboard for you to check results at any time

STANDARD

From $2500 + GST

Suitable for more established organisations with relevant audiences on more than one platform, and potentially with more than one location or several products or services they wish to promote.

— Initial briefing session to discuss objectives, target market, messaging, services/products, confirm landing pages etc.
– Conduct target audience research & identify relevant audiences to target with your campaigns (saved and custom audiences)
– Prepare Social Ads Planner and creative assets for 2 Campaigns and up to 6 ad groups – Supply Social Ads Planner to client for approval (up to 1 round of changes included)
– Take approved Social Ads Ads live
– Actively monitor & manage ad campaigns throughout the month – switch non performing ads, tweak budgets, create new audiences or ads as required, expand high performing campaigns
– Monthly report
– Monthly Meeting
– Access to our online reporting dashboard for you to check results at any time

SOLID

From $3500 + GST

Suitable for well established businesses with a solid marketing budget wanting to deploy ads across up to x3 platforms. Suitable or national businesses or those wanting advanced social media ads strategies deployed.

– Initial briefing session to discuss objectives, target market, messaging, services/products, confirm landing pages etc.
– Conduct target audience research & identify relevant audiences to target with your campaigns (saved and custom audiences)
– Prepare Social Ads Planner and creative assets with 3 Campaigns and up to 9 ad groups
– Supply Social Ads Planner to client for approval (up to 1 round of changes included)
– Take approved Social Ads Ads live
– Actively monitor & manage ad campaigns throughout the month – switch non performing ads, tweak budgets, create new audiences or ads as required, expand high performing campaigns
– Analyse & optimise ads as required i.e. create new audiences, increase spend, decrease spend, switch off ineffective ads, audiences & ads etc.
– Monthly report
– Monthly Meeting
– Access to our online reporting dashboard for you to check results at any time

SERIOUS

From $To be quoted per client based on deliverables + GST

Suitable for well established businesses with a solid marketing budget wanting to deploy ads across up to x4 platforms. Suitable or national or multi-national businesses or those wanting advanced social media ads strategies deployed.

– Solid social media strategy session to discuss objectives, target market, messaging, services/products, confirm landing pages etc.
– Solid target audience research to identify relevant audiences to target with your campaigns (saved and custom audiences)
– Prepare Social Ads Planner and creative assets with 5 Campaigns and up to 20 ad groups
– Provide Social Ads Planner to you for approval
– Take approved Social Ads Ads live
– Actively monitor ads throughout the month – Analyse & optimise ads as required i.e. create new audiences, increase spend, decrease spend, switch off ineffective ads, audiences & ads etc.
– Monthly report
– Monthly Meeting
– Access to our online reporting dashboard for you to check results at any time

*Terms and conditions apply.

Social Media Advertising Case Studies

Alpha Hair Clinic

Alpha Hair Clinic offers hairline tattoos, also known as Scalp Micro-Pigmentation or SMP treatments in North Brisbane and on the Sunshine Coast and helps men regain their confidence. For a three month period we were engaged by Alpha Hair Clinic to run both Facebook and Google Ads to gain enquiries via the businesses website alphahairclinic.com.au and direct via Facebook Messenger. In only the first month of Facebook Ads, we were able to gain an immediate…

Read More

Recent Projects

Port Stephens Tourism
Down Syndrome NSW
The Good House
Pretty In Pine
The Law Office of Conrad Curry | Law Firm Marketing & SEO Newcastle
Silicon Coast – FWD Fest
SMART Recovery Australia | Integrated NFP Marketing Retainer
Delsey Paris

Hear from our Social Media Advertising Customers