Find out if your social media is actually working.
A professional social media channel audit with clear, actionable recommendations
Are your social media channels set up correctly? Is your content approach working? Do you know how your performance compares to competitors? Our social media audit service gives you an objective, expert assessment of your current social media presence – and a clear plan to improve it.
Our expert social media auditors analyse your profiles, content, engagement, analytics and competitive landscape across all relevant platforms – providing a detailed report with prioritised recommendations that you can implement yourself or have us implement for you.
What’s included in our social media audit
Profile optimisation review We assess how your social media profiles are set up – page type, about sections, imagery, cover photos, action buttons, contact details and overall professional presentation.
Content review We evaluate your recent posts, stories and reels – looking at content quality, consistency, relevance, format mix and how well your content is resonating with your audience based on engagement data.
Analytics and benchmarking We analyse your social media metrics to provide data-driven insights and recommendations – looking at engagement rates, reach, follower growth and performance over time. We take benchmarks of your current situation as a basis to measure future growth against.
Competitive analysis We review your competitors’ social media presence to identify what’s working in your industry and where the opportunities are for you to differentiate.
Website review from a social media perspective We assess how well your website supports your social media activity – including tracking, social proof, links and conversion pathways from social channels.
What happens after the audit?
If you find the audit insightful and want ongoing support, you may like to continue working with us – through a regular marketing consult, one-off projects (social media template setup, channel creation) or full social media management. We’ll outline the options and provide pricing as part of the debrief.
Note: is this what you need, or a social media ads audit?
The social media channel audit reviews your organic social media presence – your profiles, content strategy, community management and channel performance. If you’re running paid social advertising (Facebook Ads, Instagram Ads, LinkedIn Ads etc.) and want those reviewed, see our separate Social Media Ads Audit. Many clients find value in both.
FAQ’s on
our Social Media Audits
Ready to Work With a Team That Gets Stuff Done?
Choose your Social Media Channel Audits package
Starter Social Media Audit
From $1,600 + GST
- Briefing session
- Front-end review of up to 3 social media accounts (page setup, about section, imagery, action buttons) – log ins not required
- Review of recent posts and stories
- Review of up to 1 competitor social account
- Starter website review from a social media perspective
- Current benchmarks recorded (followers, engagement, activity levels)
- Report (approx. 6-8 pages) with observations and recommendations
- Optional debrief chat to walk through findings and next steps
Standard Social Media Audit
From $2,400 + GST
- Briefing session
- Moderate review of x2 social media accounts (front-end and back-end)
- Review of recent posts and stories with engagement analysis
- Back-end access to up to 3 social networks including boosted post analysis
- Review of up to 2 competitor social networks
- Standard website review from a social media perspective
- Current benchmarks recorded
- Report (approx. 10-15 pages) with observations and recommendations
- Optional debrief chat and action plan setting
Solid Social Media Audit
From $3,200 + GST
- Briefing session
- Back-end access identification and collection
- Comprehensive review (front and back-end) of up to 8 social media accounts
- Review of recent posts and stories
- Review of up to 5 competitor social networks
- Solid website review from a social media perspective
- Current benchmarks recorded
- Report (approx. 15-25 pages) with detailed observations and recommendations
- Optional debrief chat and action plan setting
- Prices quoted are ex GST. - Does not include channel set-up or resolving any existing issues within your social media channels or ad accounts. - Does not include posting on your page or any ads. - Does not include analysing your ads manager - see our Social Ads Audit packages if required (we can provide combined packages where needed for social channel + ads audits) - Refer to thecreativecollective.com.au/legals for further clauses that may apply to the delivery of this service. - Does not include establishing social networks or consolidating multiple profiles which may be identified. - We can only conduct a thorough audit of your social accounts where admin access or correct usernames/passwords can be provided.
Social Media Audit Services Case Studies
Toowoomba Regional Council
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