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social media outreach

Reach the right people – before they find you.

Social media outreach that builds real connections

Most people think doing social media means posting on your feed. But some of the best results we see for clients come from outreach – proactively connecting with and messaging relevant people through groups, profiles and direct messages in an authentic and strategic way.

No advertising budget required. Just expertise and time – which is exactly why most businesses hand this to us.

Important note: We provide social media outreach only in combination with our other social media management services, not as a standalone service. If you’d like training or consulting on outreach rather than done-for-you management, we can provide that separately through The Training Collective.

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How outreach works on each platform

LinkedIn Outreach

LinkedIn is the most powerful platform for professional outreach. Using your personal profile, we sign up for LinkedIn Business, identify and connect with relevant people – potential clients, referrers, partners, investors, event sponsors or speakers – and send them pre-approved, personalised messages on your behalf. Ideal for B2B businesses, professional services, events and anyone trying to reach decision-makers directly.

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Facebook Outreach

Using your personal profile or business page, we seek out relevant Facebook groups, join them, and post in an authentic and relevant way to connect with the right people. No advertising budget needed – this is organic community engagement at its most targeted.

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Instagram Outreach

On Instagram, outreach means systematically liking, following and commenting on relevant profiles and pages to grow your following and increase visibility with your target audience. Best used in combination with a consistent posting schedule.

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What you can use outreach for

  • Finding potential clients and generating leads
  • Building relationships with referral partners
  • Promoting an event to potential attendees, sponsors or speakers
  • Growing a following in a specific location or niche
  • Connecting with industry leaders and thought leaders
  • Building brand awareness in specific communities
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social media outreach service Australia

FAQ’s

Social media outreach means proactively reaching out to relevant people – potential clients, referrers, suppliers, industry leaders or event contacts – through groups, profiles or direct messages on social platforms. It’s a strategic organic approach to growing brand visibility and generating leads without paid advertising.

No – we provide outreach only alongside our social media management packages. This ensures the outreach activity is part of a coherent strategy and that your channels are active and professional when people check your profile after being contacted.

You do – always. We draft all outreach messages and group post content for your review and approval before anything is sent or posted.

LinkedIn, Facebook and Instagram. The right platform depends on your business type and target audience – we’ll recommend the best approach at the briefing.

Initial results (connections, group engagement) can appear within a few weeks. Meaningful lead generation and relationship-building typically takes 2-3 months of consistent activity.

Yes – we operate within each platform’s guidelines and terms of service. We avoid spammy or automated approaches that can result in account restrictions.

→ See also: Social Media Management | Social Media Manager | Social Media Strategy

Proudly Regional, Serving Client’s Nationally.

With offices in Newcastle, New South Wales, and Sunshine Coast, Queensland, we can meet with you in person at these locations, come to you, or meet online. We will even consider before hours or after hours sessions on a by application basis.