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social media strategy

Be Active on the Right Channels in the Right Way

At The Creative Collective, we create tailored social media strategies that help small and medium businesses, large corporates, councils, and not-for-profits connect with their audiences and achieve real results.

Our experienced social media strategists combine years of expertise with the latest tools and insights to ensure your online presence delivers maximum impact. Our experienced social media strategists combine years of expertise with the latest tools and platform insights to ensure your social media presence delivers maximum impact – whether that’s followers, leads, sales or community.

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Industry Leading Social Media Pioneers

We’ve been helping clients make an impact on social media since 2008 — long before most businesses even had a Facebook Page.

In 2009, we began offering social media setup, strategy, and training. Since then, we’ve evolved with every platform and algorithm change.

For example:

  • We were among the first in Australia to run chatbot campaigns and competitions, which remain a strong engagement tool today.
  • Between 2019–2021, two of our team were official Facebook Community Trainers, delivering workshops on Facebook, Instagram, WhatsApp, and Messenger to thousands of small businesses across Australia.
  • Our strategists hold Meta certifications and receive ongoing training with Meta, TikTok, Pinterest, and other networks.

As a result, you benefit from strategies that are both proven and current.

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captivating content

Why Work With Us

We live and breathe social media – and we evolve as fast as the platforms do. From AI-powered content creation and short-form video trends to the latest scheduling tools, we’ll help your brand stay one step ahead.

Our team also develops a clear, actionable strategy aligned with your goals, create and schedule high-quality content consistently and manage campaigns short-term (e.g. pre-event) or long-term.

Whether you need one-time strategy support or ongoing management, we’ll make sure your channels stay active, engaging, and on-brand.

Why You Need a Social Media Strategy

A social media strategy ensures your efforts are intentional, consistent, and aligned with your broader marketing goals.

Unlike a content or marketing strategy, a social strategy focuses specifically on how each platform helps you achieve measurable outcomes – from awareness to engagement to conversions.

It defines what to post, where, when, and why, so every action contributes to your success.

social media audit

Our Approach

We follow a step-by-step process to build strategies that deliver results.

1. Discovery

First, we learn about your business:

  • Objectives: Define your goals, audience, and KPIs.
  • Audit: Review your current social presence and performance.

2. Research & Insights

Next, we dig into data and context:

  • Audience Analysis: Identify who your audience is and what they care about.
  • Competitor Review: Analyse how others in your space perform.
  • Platform Selection: Choose the right channels for your goals.

3. Strategy Development

Then, we bring everything together into a cohesive plan:

  • Content Themes: Define key messages that resonate.
  • Scheduling: Create a posting rhythm that maximises engagement.
  • Engagement Plan: Outline how to respond, interact, and build community.
  • Advertising Plan: Plan paid campaigns to increase reach and visibility.

4. Delivery

Finally, we present a practical strategy your team can implement straight away.

Optional: We can also manage your social media accounts or campaigns to bring it to life, create social media graphics & templates, prepare content plans and calendars and more.

Digital marketing services

Benefits of a Social Media Strategy

When done right, your social media strategy can completely transform your online presence.

  • Boost brand awareness and reach new audiences.
  • Increase engagement and build a loyal community.
  • Target effectively, reaching the right people with the right message.
  • Make data-driven decisions using analytics and insights.
  • Stay ahead of competitors with a clear, consistent plan.

As a result, you’ll spend less time guessing – and more time seeing tangible outcomes.

Recent Projects

Aus China Council
​Destination Scenic Rim
Delsey Paris
Westfund Health Insurance
Maitland City Council – The Levee
Darling Downs Health
Yarra Ranges Kinders | Childcare Marketing Agency Victoria
Road Safety Education Australia & NZ

FAQ’s

It is a comprehensive plan that outlines how your business will use social media platforms to achieve its marketing and communication goals. It includes objectives, audience analysis, content themes, posting schedules, engagement plans, and performance metrics.

These are essential for effectively reaching and engaging your target audience, building brand awareness, and achieving your business objectives. It ensures that your social media efforts are aligned with your overall marketing goals and provides a clear roadmap for consistent and impactful social media activities.

A social media strategy focuses specifically on leveraging social media platforms to achieve business goals. A content strategy covers the creation, publication, and management of content across all channels, including social media. A marketing strategy encompasses the overall plan for reaching your target audience and achieving business goals through various marketing activities, including social media, content marketing, email marketing, and more.

The process involves several key steps:

  • Initial consultation to understand your goals and current social media presence.
  • Research and insights to analyse your audience, competitors, and platform selection.
  • Strategy development, including content themes, posting schedules, engagement plans, and advertising strategies.

It’s beneficial to work with experienced social media strategists who have expertise in creating effective social media plans. They can provide professional insights, tailored recommendations, and ensure your strategy is aligned with your business goals.

With all of these approaches, we have produced content that delights clients and their audiences alike, month in and out for many years.

It’s important to review and update your social media strategy regularly, at least every six months, to ensure it remains relevant and effective. Additionally, adjustments should be made based on performance data and changes in your business objectives or the social media landscape.

Yes, The Creative Collective offers implementation services to help execute your strategy. This includes content creation, scheduling and posting, community management, and ongoing optimisation to ensure your strategy delivers the desired results.

The cost of developing a social media strategy varies based on the complexity and scope of the project. The Creative Collective offers different indicative packages above to fit various needs and budgets. Contact us for a detailed quote tailored to your specific requirements.

A well-defined strategy provides a clear direction and plan for your social media activities, ensuring consistency, relevancy, and effectiveness. It helps improve engagement, reach, and overall performance by aligning your social media efforts with your business goals and audience preferences.

To get started, contact The Creative Collective to schedule an initial consultation. We’ll discuss your goals, assess your current social media presence, and recommend the best approach for developing a comprehensive social media strategy tailored to your needs. For more information or to schedule a consultation, please contact us.


Choose your Social Media Strategy package

STARTER

From $1500 + GST

Suited to small businesses and not-for-profits getting strategic about social media for the first time.
  • 1 x 60-minute strategy session (online or in person at our Newcastle or Sunshine Coast offices)
  • Light audit of your current social media channels and performance
  • Competitor snapshot (up to 2 competitors)
  • Identification of key audience segments and content pillars
  • Recommended posting frequency and tone of voice guidelines
  • Summary strategy document with key recommendations

Deliverable: 8-10 page strategy document you can execute straight away.

 

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STANDARD

From $2500 + GST

Suited to growing businesses ready to refine their presence, improve results and get a data-informed plan.
  • 1 x 90-minute discovery workshop (online or in person)
  • Comprehensive audit of up to 3 social media platforms
  • Competitor review (up to 3 competitors)
  • Audience persona development
  • Content pillars and campaign themes
  • Recommended channel mix and posting schedule
  • 3-month content roadmap (themes and sample post types)
  • Engagement and community management guidelines
  • Light paid media recommendations (boosting and ad options)
  • Delivery meeting and Q&A session

Deliverable: 12-15 page strategy deck and content roadmap ready for execution.

 

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SOLID

From $4500 + GST

Suited to brands wanting a complete, data-driven, multi-channel strategy integrated with broader marketing goals.
  • 2 x 60-90-minute strategy workshops (research session and presentation session)
  • Full social media audit and competitor analysis (up to 5 competitors across multiple platforms)
  • Audience persona profiles with demographic, psychographic and content preferences
  • Advanced performance review (reach, engagement, conversions)
  • 6-month content roadmap with campaign concepts and creative recommendations
  • Paid social recommendations (ad funnel structure, targeting and budget guidance)
  • Hashtag, engagement and influencer collaboration strategy
  • KPI framework and reporting structure

Deliverable: 20-25 page professional strategy deck with actionable insights and recommendations.

 

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– Full payment is required upfront to confirm your session. – Online sessions are held via Zoom or Google Meet. – In-person sessions are available at our Newcastle and Sunshine Coast offices. – Travel to your location can be arranged – mileage charged at the current ATO rate, or flights and accommodation at cost where applicable, booked in consultation with you. – Admin access to all relevant social media channels and analytics is required prior to commencement – where access cannot be provided, the audit scope may be limited. – One round of revisions is included; additional revisions are charged at $200 + GST per hour. – Please allow 5-15 business days for completion from date of sign off, depending on package. – A cancellation fee of 50% applies if sessions are cancelled within 24 hours of the scheduled session. – Refer to thecreativecollective.com.au/legals for further terms and conditions that may apply.


Hear from our Social Media Strategy Customers

I’ve worked with The Creative Collective on new website planning and build, SEO and Social Media Ads strategy. Kat and her team have always been very clear and professional with their advice and clearly very knowledgeable. They are, and will continue to be my go to for all things digital in my business.

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Responsiveness, Quality, Professionalism

Lil’ Creatures

The Creative Collective team have been great at guiding our team in the right direction with all things digital. The always changing digital landscape is difficult to keep up with so, TCC team of various experts have been very helpful. We have tried many agencies in the past, however, we have found The Creative Collective team to be the most effective team in terms of assisting many of our digital requirements for our business.

Mustad Australia

→ See also: Social Media Management | Social Media Audit | Social Media Ads Audit | Content Plan & Strategy