Website strategy – the work that makes everything else work.
Why start with strategy?
Without a strategy, a website is just a collection of pages. With one, it’s a business tool with a clear purpose, measurable goals and a structure designed to serve your audience and drive results.
Too many businesses skip this step – and then wonder why their new website doesn’t generate enquiries, ranks poorly on Google or fails to reflect their business properly. Strategy is how you avoid those outcomes.
At The Creative Collective, we begin every website project with a strategy phase. And if you want strategy as a standalone engagement – before briefing a developer, agency or internal team – we offer that too.
Recent Projects
What website strategy covers
A thorough website strategy addresses:
Business and website goals
What the website needs to achieve and how success will be measured
Target audience and user personas
Who you’re building this for and what they need to find, feel and do
User journeys
How different visitors will move through the site from first visit to conversion
Site architecture and sitemap
How many pages, what they’re called, how they’re organised and linked
Features and functionality
What the site needs to do beyond displaying information
Content requirements
What pages need and who will produce it
SEO considerations
Keyword targets, URL structure, migration requirements if applicable
Design direction
Look and feel, platform recommendation, any specific requirements
Choose your Website Strategy package
Website Strategy Starter
From $1800 + GST
- 1 x 90-minute workshop to define key requirements – objectives, target audience, look and feel, features and functionality
- Customer journey mapping
- Proposed sitemap outlining required pages and hierarchy
- Debrief document supplied ready to commence your website project
Website Strategy Standard
From $3000 + GST
- 1 x 2-hour workshop to define key requirements – objectives, target audience, look and feel, features and functionality
- Customer journey mapping
- Proposed sitemap outlining required pages and hierarchy
- Debrief document ready to inform and commence design and development
- Design mockup of homepage and a general internal page
Website Strategy Solid
From $7500 + GST
- 2 x 3-hour workshops covering goals, objectives, target audiences, user personas, look and feel, features and functionality
- Customer journey mapping
- Audience research and user persona development
- Proposed sitemap and page architecture
- Wireframes for key pages
- Full strategy document ready to brief design and development team
Website Strategy Serious
From $10000 + GST
- 2 x 3-hour workshops to define key requirements of your website project:
- Goals and objectives
- Target audience/s
- User personas
- Website look & feel
- Features & functionality etc.
- Customer journey mapping
- Preparation of a proposed site map outlining required pages & hierarchy
- Website wireframes
- Debrief document supplied ready to inform and commence the design and development of your website
- Design mockup of home page and a general internal page
User Testing, Reporting & Refinements
– Develop wireframe testing parameters
– Prototype testing > Maze User Testing Platform
– Report on user testing outcomes
– Refine UX and UI to resolve any reported issues
Full payment required upfront. Online sessions via Zoom or Google Meet. In-person at our Newcastle or Sunshine Coast offices. Travel to your location available – mileage at current ATO rate or flights and accommodation at cost, booked in consultation with you. Refer to thecreativecollective.com.au/legals for further terms and conditions.
FAQs
Hear from our Web Customers
They did a wonderful job with my website. It’s exactly what I envisaged. They have great platforms for communication during the design and polishing process and did a great handover at the end. Highly recommend.
Dr Afsana Hasan
The Creative Collective built my QSPro website and did an awesome job. The team was easy to work with, kept me updated the whole way through, and really understood what I needed. The site looks professional, works smoothly, and I’ve already had great feedback from clients. Highly recommend them!
QSPro
Wow . I went from 4 to ten clients a week to fully booked in a space of a week. Yvette did an amazing video for my business and target marketing for my area on a FB ad without a huge budget, and i was blown away by instant response. Amazing service. Great web developers and social media content production. Upfront honesty with all costs, using her knowledge with AI to make things so easy to create the best performing ads. Love love love results. Thanks so much
Divinity Spa
I’ve just had a website created for our new company by the team at Creative Collective. It was a much easier and faster then I’d expected, and it looks fabulous.
Epic Routs
From our initial contact through project completion and the ongoing support we’ve received, Darren and Sam’s contributions have been invaluable. Their dedication has significantly enhanced our website and provided exceptional personal care. I couldn’t recommend their services highly enough.
Australian Marriage Celebrants Inc
A big thanks to Katrina and the team at The Creative Collective. They designed everything from our logo and brand identity, right through to stationary, social pages and our website. We are really excited with the results and we have nothing but praise for the team. We highly recommend their services. Thanks again from Braeside Wealth
Braeside Wealth
I’ve worked with The Creative Collective on new website planning and build, SEO and Social Media Ads strategy. Kat and her team have always been very clear and professional with their advice and clearly very knowledgeable. They are, and will continue to be my go to for all things digital in my business.
Positive
Responsiveness, Quality, Professionalism
Lil’ Creatures
Kat and the team at Creative Collective are my go to for all things website and digital marketing. They really know their stuff and I have been so pleased with the work they have produced. They are friendly and professional – what more could you ask for! Highly recommend.
Positive
Responsiveness, Quality, Professionalism, Value
City of Newcastle
We have been working with Allan from the Creative Collective for around 3 years now and have never had a moments doubt that we are with the right team for us. Quick to respond to support emails and come back with a time table to sort the issue if it cannot be resolved immediately. We are very happy with the consistent uptime and response time of our website. We highly recommend Creative Collective.
Yumba Bimbi Support Services
Very fortunate to work with such an incredible team. The Creative Collective exceeded my expectations. Thank you for for such a great experience.
Supportivity
These guys have been amazing! Helping us with our business Core Strength Fitness and the charity we run Teens Take Control. From website assistance to grants and business development ideas. Yvette and the team are awesome.
Core Strength Fitness
On behalf of the PGSR Team I would like to thank the TCC team for all the marketing wizardry you guys have coerced, recommended, and created providing the PGSR business with exposure we would have struggled to achieve without the TCC team. Thank you.
PGSR
“I want to thank you for the stunning website and all of your care and professionalism. I am simply blown away by how organised efficient, skilled and kind all of your team are. I couldn’t be happier with the decision to contract The Creative collective to build our company website. Over the years of running my business I have hired other companies and not had good results. The Creative Collective excelled in every aspect from start to finish and the results are beautiful. A huge congratulations to all of your team and a massive thank you to Gina Novoa whose project management has been flawless. I am beyond impressed. Thank you :)”
Tina Moore – Director of TMP Dance Studios
TMP Dance Studios
We have been working with Allan from the Creative Collective for around 3 years now and have never had a moments doubt that we are with the right team for us. Quick to respond to support emails and come back with a time table to sort the issue if it cannot be resolved immediately. We are very happy with the consistent uptime and response time of our website. We highly recommend Creative Collective.
Sandra Petty – Yumba Bimbi
“What a journey, and what a sensational result! Have spent some time this evening navigating through the back end of the site, making updates, additions and edits – very happy with the usability post handover. Congratulations on your creation and the teamwork that has brought about this better than expected result for our new brand and website.”
Cherbourg Council – Website
We engaged the Creative Collective for a website refresh on our tired online presence. The team were professional, clear, technically proficient, helpful and also provided timely guidance on how to get the most out of our project. I will be using their services again and thoroughly recommend engaging the Creative Collective team for your website / marketing needs.
Jeremy Harmon – New Leaf Migration
Thank very much Arvind, you’ve been a delight to work with and appreciate your advice and patience as we worked through it all. I was very excited last night to be adding all the lovely colourful artworks!
Tiffany Jones Fine Art
I’d like to take the time to pass on a big thank you to Tamara, Arvind & Alan.This process has been seamless and very enjoyable. Your organisation & communication has been impeccable, and this has made the journey pleasant. I have no hesitation in working with you again and will certainly be passing along recommendations wherever possible.
Stuart Kruger – Helpa
I’m a small business owner and have been working with The Creative Collective for over 18 months now. Over this time, with there expert advice on all things marketing, they’ve helped grow my business from humble beginnings to something to be proud of. I hate think we’re I’d be without Kat and her team of tech heads! 100% recommendation for any business new or old!
Valkyrie Functional Fitness
“The bounce rate of our website is down to 7% since January this year. Since March 1 it is even better: 1.6%. A great testimony to your work on redesigning the pages. Well done!”