YouTube advertising that reaches the right audience at the right moment.
YouTube ads management from a team that understands video
YouTube is the second-largest search engine in the world with over 2 billion monthly users – and it’s one of the most underused channels in the Australian marketing mix. While your competitors are fighting for attention on social feeds, you could be reaching engaged viewers who are actively searching for what you offer.
At The Creative Collective, we plan, create and manage YouTube advertising campaigns that build brand awareness, drive website traffic and generate leads – with precise targeting and transparent reporting.
Why Advertise on YouTube?
- Reach over 2 billion monthly users worldwide and millions of Australians every day
- Target by demographics, interests, search history, YouTube channel, keywords and more
- Pay only when someone watches your ad or engages with it – not just for impressions
- Complement your Google Ads and SEO strategy with video that builds brand recognition
- Remarket to people who’ve already visited your website or engaged with your brand
YouTube ad formats we manage
Skippable in-stream ads Play before or during a video – viewers can skip after 5 seconds. You’re only charged when someone watches 30 seconds or more, or engages with your ad. Best for awareness and consideration.
Non-skippable in-stream ads Must be watched in full – typically 15 seconds. Higher commitment from the viewer; best used when you have a strong, concise message.
Bumper ads Six-second non-skippable ads. Perfect for reinforcing brand messages and complementing longer campaigns with repeated, memorable impressions.
Video discovery ads Appear in YouTube search results, alongside related videos and on the homepage. Users choose to click and watch – high-intent format for reaching people actively researching.
Outstream ads Mobile-only ads that appear on partner websites and apps outside YouTube. Good for extending reach beyond the YouTube platform.
Performance Max with video YouTube video assets can be incorporated into Google Performance Max campaigns – running across YouTube, Display, Search, Discover, Maps and Gmail simultaneously.
What you need to get started
You’ll need a Google Ads account, a YouTube business account and video content in the correct format. If you don’t have any of these, we can help establish your accounts and assist with video production or sourcing.
Our YouTube ads service
- Strategy and audience research
- Creative brief and video production guidance (or sourcing)
- Campaign setup and targeting configuration
- Active monitoring and optimisation
- Monthly performance reporting covering views, completion rates, click-throughs and conversions
- Integration with Google Analytics and conversion tracking
FAQ’s on YouTube Ads
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So Let’s Get Started With Your YouTube Ads!
If you’re looking for a YouTube ads agencythat delivers real results, look no further. Let us handle your YouTube advertising campaigns while you focus on running your business. With our comprehensive service, we take care of everything, from strategy and content creation to ad management and reporting.
Contact us today to discuss how our YouTube advertising agency can help you reach more customers and achieve your marketing goals!