AI Labels Are Coming to Social Media: What They Mean for Your Business
If you’ve spotted an ‘AI Info’ or ‘Made With AI’ label on Facebook or Instagram recently, you’re not alone. Meta…Read More
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PRESS RELEASE: Social Connection Reduces Dementia Risk – and 90,000+ Australians are already doing something about it
FOR IMMEDIATE RELEASE – 21 JULY 2026 Probus responds to WHO dementia prevention report, calling on older Australians to act…Read More
Content Repurposing Strategy: How One Client Meeting Becomes A Month of Marketing
One of the questions I get asked all the time is, “How do you come up with enough content ideas…Read More
The Creative Collective Named Finalist in Three National AMI Marketing Awards
We’re delighted to share that The Creative Collective has been named a finalist in three categories of the 2026 Australian…Read More
Social Media Content Planning: Why We Decide What NOT to Post
One of the biggest misconceptions about social media content planning is that marketing specialists spend their days generating more content…Read More
Do Social Media Scheduling Tools Hurt Engagement?
Earlier this week, I caught up for coffee with a fellow marketing friend. We were talking about our favourite social…Read More
AI in Marketing: From Theory to Results
Something quietly extraordinary is happening with AI for marketing right now. AI is advancing faster than anyone ever predicted, and…Read More
Let’s Work Together on AI, this July (in Melbourne, Brisbane and the Sunshine Coast!)
Want to learn AI in Melbourne, Brisbane or Sunshine Coast? If you’ve been thinking about how to use AI more…Read More
How to Sell More Event Tickets
Here’s what actually works, what Meta and LinkedIn ads cost, and how to tell if you’re ready for them. We…Read More